Product Marketing Manager, Competitive Intelligence

Broadcom

. Develop high-impact enablement content, including technical battlecards and positioning guides .

Posted 10/14/2026full-timeUnited StatesSeniorLead💰 $137,500 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in competitive intelligence and product marketing within the cybersecurity landscape, with a focus on developing impactful enablement content and strategic insights for B2B enterprise security solutions. Proficient in simplifying complex concepts and collaborating cross-functionally to support sales and product differentiation.

Highest-signal resume keywords

Competitive IntelligenceProduct MarketingCybersecurity LandscapeB2B Enterprise Security SolutionsPrompt Engineering

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical BattlecardsPositioning GuidesMarket IntelligenceCompete KitsDeal SupportProduct DifferentiationZero TrustDLPEndpoint SecurityXDR

Soft Skills

AdaptabilityCommunicationSimplifying Complex ConceptsCross-Functional CollaborationTraining Facilitation

Tools & Technologies

Marketing ToolsCRM PlatformsAnalyticsAI Productivity Applications

Certifications & Qualifications

CISSPCISM

Industry Keywords

CybersecurityB2BEnterprise SecurityCompetitive EnablementCatalyst Partner Network

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop high-impact enablement content, including technical battlecards and positioning guides
Develop dynamic, automated battlecards for specific competitors and product lines
Create comprehensive compete kits for core product areas such as Endpoint Security, Network Security, DLP, and App Control
Produce market intelligence updates based on market movements and competitive news
Conduct regular competitive enablement sessions and live training for partners and internal field teams
Provide on-demand deal support and customized competitive guidance for strategic renewals and new business opportunities
Translate competitive news into actionable insights for sales, marketing, and product management teams
Inform product roadmap decisions through strategic competitive insights
Support sellers with strategic value and product differentiation positioning
Help shape competitive programs for the Catalyst partner network and internal account teams

Requirements

What you’ll need

7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field
Proven success in launching and marketing B2B enterprise security solutions
Deep familiarity with the cybersecurity landscape, including Zero Trust, DLP, Endpoint Security and XDR
Exceptional ability to up-level technical content into conversational and succinct positioning
Highly adaptable and comfortable working with minimal oversight in a fast-paced environment
Ability to simplify complex concepts into clear and compelling narratives
Proficiency in prompt engineering and AI productivity applications
Proficiency with marketing tools, CRM platforms, and analytics
Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams
Bachelor’s degree in marketing, business, or a technical field
Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products
Experience working with global teams and managing multiple stakeholders
Certifications such as CISSP, CISM, or equivalent are a plus

Benefits

Comp & perks

Competitive compensation package
Comprehensive health and wellness benefits
Opportunities for professional growth in a cutting-edge technology environment
Medical, dental and vision plans
401(K) participation including company matching
Employee Stock Purchase Program (ESPP)
Employee Assistance Program (EAP)
Company paid holidays
Paid sick leave and vacation time
Paid Family Leave and other leaves of absence
Discretionary annual bonus
Competitive new hire equity grant
Annual equity awards