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Director, Marketing Technology, Program Management & Enablement
Broadridge. Establish program management and enablement practices to translate technology, data, and analytics priorities into scalable capabilities .
About the role
Key responsibilities & impact- Establish program management and enablement practices to translate technology, data, and analytics priorities into scalable capabilities
- Serve as a strategic connector among marketing stakeholders, platform owners, vendors, and delivery teams
- Translate approved roadmap priorities and business objectives into program plans, delivery requirements, milestones, dependencies, risks, and readiness activities
- Operate intake, assessment, and planning processes for marketing technology requests
- Prepare recommendations and delivery considerations to support prioritization decisions
- Define business requirements, user stories, acceptance criteria, and success measures
- Coordinate cross-functional delivery from planning through testing and launch
- Maintain visibility into progress, decisions, risks, dependencies, and critical-path actions
- Coordinate post-launch support and capture issues, user feedback, and improvement opportunities
- Coordinate vendor and implementation-partner commitments, dependencies, decisions, and deliverables
- Design and deliver adoption experiences for platforms, workflows, data products, reporting capabilities, and governance practices
- Translate reports, metrics, dashboards, and self-service capabilities into actionable marketing use cases
- Champion data and analytics literacy across marketing
- Establish feedback loops and route insights into intake and planning processes
- Track adoption and value indicators, including active usage, feature adoption, and license utilization
- Evolve enablement experiences, community engagement, launch practices, and adoption approaches
Requirements
What you’ll need- Minimum 5 years of experience in technology program management, marketing technology enablement, or a related field
- Experience coordinating complex, cross-functional technology initiatives
- Experience supporting delivery and adoption of marketing technology platforms and capabilities, including marketing automation, content management, workflow, digital activation, reporting, data, and analytics solutions
- Experience translating business needs into requirements, user stories, acceptance criteria, implementation plans, and success measures
- Experience coordinating initiatives through planning, design, development, user acceptance testing, launch readiness, deployment, and post-launch support
- Experience building, delivering, and measuring enablement and change-management experiences for business users
- Experience enabling business users to adopt and apply reporting, dashboards, analytics, or self-service data capabilities
- Working knowledge of Agile and waterfall program and project delivery methodologies
- Strong facilitation, stakeholder communication, written communication, and presentation skills
- Ability to make complex technology topics understandable and actionable
- Ability to build trusted partnerships, influence and align stakeholders across functions, and maintain momentum across competing priorities
Benefits
Comp & perks- Bonus eligible
- Comprehensive benefit offerings
- Equal employment opportunities
- Reasonable accommodations during the application and/or hiring process