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Lead Generation Specialist
Broadridge. Contact current or potential customers by telephone and/or email to promote products or services .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong communication and persuasive skills to effectively engage with customers and promote products. Proficient in utilizing Broadforce (Salesforce.com) for maintaining customer records and generating sales leads.
Highest-signal resume keywords
Sales Lead GenerationPresentation Creation and DeliveryBroadforce (Salesforce.com) ProficiencyClient Services ExperienceActive Listening Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Lead GenerationPresentation CreationCustomer Account ManagementMarket Survey ConductingSales Pitch Adjustment
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationPersuasion SkillsService-Oriented Approach
Tools & Technologies
BroadforceSalesforce.com
Industry Keywords
Client ServicesSales SupportManagement Training ProgramCareer Foundations Program
Tech Stack
Tools & technologiesSFDC
About the role
Key responsibilities & impact- Contact current or potential customers by telephone and/or email to promote products or services
- Deliver promotional presentations to current or prospective customers
- Explain products or services and answer customer questions
- Maintain customer account and contact records in Broadforce (Salesforce.com)
- Identify potential customers and generate qualified sales leads
- Adjust sales pitches to target individual needs and interests
- Schedule appointments for sales representatives or customer sales presentations
- Conduct client or market surveys to gather information about potential customers
- Assess lead viability and determine escalation within the broader sales organization
- Contribute to improving pitch books, presentations, and client surveys
Requirements
What you’ll need- 1–2 years of experience
- Bachelor’s degree
- Experience creating and delivering presentations
- Strong written and verbal communication skills
- Ability to persuade others and communicate information clearly
- Active listening skills
- Service-oriented approach
- Ability to work with Broadforce (Salesforce.com)
- Internal Broadridge experience and/or experience within Broadridge’s Management Training Program or Career Foundations Program preferred
- Experience in client services or a sales support role is a plus
Benefits
Comp & perks- Bonus eligible
- Comprehensive benefit offerings
- Collaborative, engaging, and inclusive work environment
- Reasonable accommodations during the application and hiring process