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B
Social Media Coordinator, Content Creator
BROADSTREET PUBLISHING. Serve as an on-camera representative of BroadStreet, sharing book recommendations, new releases, behind-the-scenes stories, and engaging videos.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media content creation, video production, and audience engagement strategies tailored for the Christian community. Proficient in analyzing social media metrics to drive organic growth and enhance community interactions.
Highest-signal resume keywords
On-Camera CommunicationSocial Media ManagementVideo Filming And EditingContent Strategy DevelopmentAnalytics Interpretation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Video ProductionContent CreationSocial Media StrategyAudience EngagementWriting And Editing
Soft Skills
CollaborationCreativityOrganizationCommunicationJudgment
Tools & Technologies
CanvaAdobe Creative ToolsMobile Video-Editing AppsSocial Media Platforms
Industry Keywords
Christian BooksInfluencer PartnershipsDirect-To-Consumer E-CommerceSocial CommerceContent Marketing
About the role
Key responsibilities & impact- Serve as an on-camera representative of BroadStreet, sharing book recommendations, new releases, behind-the-scenes stories, and engaging videos.
- Proactively pitch original content concepts, recurring series, campaign ideas, and experiments.
- Develop, script, film, edit, and publish short-form videos, graphics, captions, and other social content.
- Monitor emerging trends, platform features, creator culture, and audience behavior; adapt relevant opportunities for the Christian audience.
- Collaborate with authors, colleagues, and partners to capture authentic, shareable stories about books and brands.
- Transform promotional assets into platform-specific content highlighting books, brands, new releases, and promotions.
- Manage day-to-day social channels and platform-specific content calendars across Instagram, Facebook, YouTube, Pinterest, X, Threads, and other relevant channels.
- Test creative approaches to expand organic discovery, reach new readers, deepen engagement, and build an active follower community.
- Monitor views, retention, reach, shares, saves, engagement, and follower growth; turn insights into recommendations and next steps.
- Write captions, hooks, and calls to action; engage with comments, messages, and mentions within community guidelines.
- Identify and support relationships with influencers, book reviewers, authors, and faith-based communities.
- Coordinate content with product launches, seasonal promotions, and marketing priorities; contribute to monthly social analytics reports.
- Assist with shared marketing inboxes, marketing databases, and departmental projects.
Requirements
What you’ll need- A confident, personable on-camera communicator who enjoys representing a brand and connecting with an audience.
- A proactive idea generator with a track record of bringing original content ideas from concept to execution.
- A strong feel for social trends, platform-native storytelling, attention-grabbing hooks, and what inspires people to watch, share, and follow.
- Advanced knowledge and hands-on experience with major social media platforms, including Instagram, Facebook, YouTube, and Pinterest, with a strong understanding of platform-specific best practices, content formats, analytics, and strategies for driving organic growth.
- Hands-on experience with social account management and practical video filming, editing, and content design.
- An experimental mindset: you can interpret analytics, learn from results, and suggest smarter ways to grow organically.
- Excellent writing, communication, organization, and collaboration skills, with sound judgment about faith-based content and community interactions.
- Genuine enthusiasm for Christian books and the mission of BroadStreet Publishing.
- A bachelor’s degree in a related field or equivalent relevant experience.
- Must reside within commuting distance of Savage, Minnesota, and be available to work on-site as part of a hybrid schedule.
- Helpful experience with Canva, Adobe creative tools, and mobile video-editing apps.
- Helpful experience with influencer and content creator partnerships.
- Helpful experience with direct-to-consumer (DTC) e-commerce or social commerce, including coordinating social media content with storefront promotions, product launches, and marketing campaigns.
Benefits
Comp & perks- Health Insurance
- Dental & Vision Insurance
- PTO (prorated from start date): 80 hours per calendar year of which 40 hours can roll forward.
- Sick time (prorated from start date): 24 hours per calendar year of which 24 hours can roll forward.
- Ten paid company holidays per calendar year
- 401K with company match, 100% for first 3% and 50% for next 2%
- Hybrid position – eligible to work remotely two days per week
- Employee discount