Social Media Strategist, Founder

Brodie Sports Group

. Define the YouTube channel's audience, positioning, recurring formats and series .

Posted 10/31/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$90,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in YouTube strategy and content management, with a proven track record of channel growth and analytics-driven decision-making. Proficient in video production, editing, and optimizing content for various platforms, including YouTube, TikTok, and Instagram.

Highest-signal resume keywords

YouTube StrategyChannel ManagementAnalytics ProficiencyVideo ProductionContent Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

YouTube StudioVideo EditingThumbnail DesignContent StrategyAnalytics ReviewFilmingScript WritingRetention AnalysisTitle TestingShort-Form Content Creation

Soft Skills

Clear CommunicationTeam LeadershipCreative DirectionCollaborationProblem Solving

Tools & Technologies

Premiere ProFinal CutCapCutPhotoshopFigmaYouTube AnalyticsAI Tools

Industry Keywords

Sports MediaBasketball CultureCreator EconomyConsumer BrandStartup Experience

About the role

Key responsibilities & impact

Define the YouTube channel's audience, positioning, recurring formats and series
Write and maintain the Brodie story document with the CEO
Maintain a rolling six-week video slate with the CEO
Write or approve titles, brief thumbnails, and run title and thumbnail tests in YouTube Studio
Own the first 60 seconds of every video and optimize the first five minutes
Add chapters, end screens, pinned comments and descriptions to uploads
Review YouTube Studio analytics and turn performance data into decisions
Review long-form edits against a retention checklist
Maintain a weekly team scorecard
Brief the clipping team and set short-form quality standards
Own the short-form calendar across TikTok, Instagram Reels and YouTube Shorts
Connect videos to league joins, team captain sign-ups and referrals
Track sign-ups and captain leads with Growth
Identify collaborations and guests
Own the weekly production calendar and maintain a 100% ship rate
Give editors and clippers clear notes
Plan and direct filming, brief a videographer or operate the camera
Run edits without requiring the CEO in the room
Use AI for transcription, clip-finding, packaging, research and outlines
Build templates, briefs and checklists to automate the content system
Report directly to the CEO

Requirements

What you’ll need

3+ years in YouTube strategy, content strategy or channel management
Must have grown a channel and have analytics to prove it
Fluency in YouTube Studio, including click-through rate, average view duration, retention curves, traffic sources, and title and thumbnail testing
Strong eye for titles, thumbnails and hooks, with a portfolio of packaging written or directed
Experience working with a founder, creator or on-camera personality
Experience directing editors or a production team to a weekly schedule
Working knowledge of TikTok, Reels and Shorts, and how short-form feeds long-form
Clear written and verbal communication
Founder-led content at a startup, ideally a consumer brand, strongly preferred
Background in sports media, basketball culture or the creator economy strongly preferred
Ability to shoot and edit with Premiere Pro, Final Cut or CapCut well enough to run a film day independently, preferred
Thumbnail design skills using Photoshop or Figma, or experience briefing a designer, preferred
Experience tying content to sign-ups or revenue, preferred

Benefits

Comp & perks

Bonus and uncapped commission structure
Comprehensive health and wellness plan
Yearly Brodie takeover of the Toronto Raptors court
Significant growth and mentorship opportunities
Professional development budget
Paid Time Off (3 weeks + Holiday Shutdown)
Paid Sick Leave
Opportunity to work for an organization at the intersection of sports, fashion, & tech
Hybrid work arrangement