Lead - SEO

BrowserStack

. Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs .

Posted 10/23/2026full-timeRemote • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEO strategy execution, including keyword research, intent mapping, and technical SEO, while effectively collaborating with cross-functional teams to drive measurable business impact. Proficient in utilizing SEO tools and applying UX principles to optimize content for both users and search engines.

Highest-signal resume keywords

SEO Strategy ExecutionKeyword ResearchTechnical SEOAI Search UnderstandingContent Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOKeyword ResearchIntent MappingTechnical SEOContent StrategyConversion Rate OptimizationProgrammatic SEOAnalyticsAI-Driven Content DiscoverySite Architecture

Soft Skills

Analytical ThinkingPrioritizationCollaborationMentorshipClear Communication

Tools & Technologies

Google Search ConsoleGA4SemrushAhrefsSEO Diagnostic Tools

Industry Keywords

SaaSB2BAEOGEOCrawlabilityIndexingUX PrinciplesContent OptimizationGrowth StrategiesMulti-Market SEO

About the role

Key responsibilities & impact

Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs
Build and execute organic growth plans across traditional search engines and AI-driven answer platforms
Identify and prioritize high-intent opportunities across the funnel, from TOFU to BOFU
Support positioning the brand as a trusted source for AI-generated answers
Lead keyword, topic, and entity research with strong intent mapping
Decide what content to build, why, and how it drives business impact
Collaborate closely with content writers to embed SEO, UX, and clarity from the start
Apply UX principles to content structure, tone, layout, and usability
Optimize content for users first while remaining search- and AI-friendly
Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools
Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives
Report the business impact of SEO initiatives directly to leadership and ideate growth strategies
Provide guidance and mentorship to junior SEO or content team members as needed

Requirements

What you’ll need

6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category
Experience contributing to or owning SEO strategy execution with measurable impact
Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery
Deep expertise in keyword research, intent mapping, and content strategy
Solid technical SEO knowledge, including indexing, crawlability, JS SEO, and site architecture
Experience collaborating across teams; exposure to mentoring junior team members is a plus
Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools
Clear, structured, and analytical thinker with strong prioritization skills
Experience with programmatic SEO or large-scale content systems
Familiarity with conversion rate optimization (CRO) and experimentation
Experience supporting SEO efforts across multiple markets or regions

Benefits

Comp & perks

Medical Insurance: Comprehensive INR 5,00,000 coverage for employee, spouse, up to 2 dependent children, and parents or parents-in-law
Statutory Benefits: Gratuity per the Payment of Gratuity Act, 1972
Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) plus gazetted public holidays and special life-event leaves
Remote-First work environment that allows our people to work from home
Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience