Product Marketing Manager

Bugcrowd

. Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $83,200 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on B2B SaaS and cybersecurity, including the ability to translate technical concepts into clear messaging and actionable insights. Strong project management and cross-functional collaboration skills are essential for successful product launches and go-to-market initiatives.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS MarketingTechnical Product MessagingMarket Research AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch SupportGo-To-Market StrategyCustomer ResearchCompetitive IntelligenceSales Enablement Materials

Soft Skills

Strong Writing SkillsCommunication SkillsCross-Functional CollaborationPrioritization Skills

Industry Keywords

CybersecurityTechnical CategoryHighly Regulated IndustriesMarket Trends

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination
Develop messaging and evolve positioning for assigned product areas, translating technical capabilities into clear customer value and distinct market stories
Conduct customer and market research through interviews, win/loss analysis, competitive intelligence, community listening, and hands-on product exploration
Create Sales enablement materials, including launch briefs, battlecards, FAQs, pitch support, and internal guidance
Partner with Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience from planning through launch
Monitor competitive activity and market trends, sharing insights that inform launch strategy, positioning, and product marketing recommendations

Requirements

What you’ll need

3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category
Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution
Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences
Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations
Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently
Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred
Ability to complete all physical requirements of the job with or without reasonable accommodation
Must be able to remain in a stationary position 50% of the time
Must be able to carry or move a laptop as needed throughout the workday
Requisite integrity to maintain confidential information in the strictest confidence
Subject to background checks, including Social Security verification, prior employment verification, references, educational verification, and criminal history

Benefits

Comp & perks

Discretionary bonus program or commission plan eligibility
Reasonable accommodations for qualified individuals with disabilities
Benefits and privileges of employment (not otherwise specified)