Product Marketing Manager, AI

Buildertrend

. Lead go-to-market planning for AI capabilities and broader platform initiatives .

Posted 9/24/2026full-timeRemote • Nebraska • United StatesMid-LevelSenior💰 $80,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing for B2B SaaS, with a focus on AI capabilities and construction technology. Proven ability to develop messaging, sales enablement tools, and align cross-functional teams to drive product launches and customer success.

Highest-signal resume keywords

Product Marketing ExperienceAI-Powered Product PositioningSales Enablement Tools DevelopmentStrong Messaging SkillsConstruction Technology Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchingMessaging DevelopmentSales EnablementCustomer Insights AnalysisCampaign DevelopmentB2B SaaS MarketingAI Tools UtilizationContent CreationFeature Adoption StrategiesCompetitive Content Development

Soft Skills

Excellent Communication SkillsOrganizational AlignmentCustomer CuriosityInformation SynthesisAdaptability

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications

Industry Keywords

Construction TechnologyField ServiceVertical SaaSB2B MarketingCustomer Success

About the role

Key responsibilities & impact

Lead go-to-market planning for AI capabilities and broader platform initiatives
Align product, sales, marketing, and customer success around launch goals, timelines, and customer value
Develop messaging and positioning translating AI capabilities into practical contractor benefits
Partner with product managers, sales leaders, demand generation, and customer success on product marketing strategies
Create sales enablement tools and content to support customer conversations and move opportunities forward
Turn customer insights into messaging, campaigns, and programs for builders and remodelers
Drive feature adoption through customer success and marketing content and programs
Become a subject matter expert on Buildertrend’s platform and AI-powered capabilities
Develop thought leadership and competitive content about construction technology
Use AI tools thoughtfully while maintaining quality and accuracy

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience
3 to 6 years of product marketing experience in B2B SaaS
Experience launching products or features and delivering high-quality work on schedule
Previous experience in construction technology, field service, vertical SaaS, or positioning AI-powered products for nontechnical audiences is a plus
Strong messaging and positioning skills
Experience partnering with sales and customer success teams to develop practical tools and content
Ability to gather organizational input, align people around direction, and move work forward with limited structure
Ability to balance immediate priorities with longer-term product marketing initiatives
Customer curiosity and understanding of builders’ and remodelers’ needs
Portfolio or examples of product launches, messaging, sales enablement materials, or other product marketing work
Excellent written and verbal communication skills
Ability to synthesize information, present ideas clearly, and adjust detail for the audience

Benefits

Comp & perks

Exceptional health packages, including medical, dental, and vision coverage
Life insurance
Short- and long-term disability benefits
401(k) plan with Buildertrend matching contributions
Generous paid time off
11 paid holidays
Personal days
Parental leave
Paid sabbaticals
Volunteer time off
Wellness program
Onsite fitness center
Hybrid or remote work opportunities
Technology reimbursement for home-work technology costs
Free daily lunches at HQ office
Monthly team events