Head of Brand Partnerships, PR, Community

Bulk™

. Lead how Bulk™ connects with culture, builds communities and earns attention across the UK and Europe .

Posted 10/21/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading brand partnerships, PR strategies, and community engagement initiatives, with a strong focus on measurable results and audience understanding across the UK and Europe. Proven ability to develop and execute organic social strategies while fostering cross-functional collaboration and stakeholder relationships.

Highest-signal resume keywords

Brand Partnerships ManagementPR Strategy DevelopmentOrganic Social Channel OwnershipCommunity EngagementPartnership Negotiation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Program LeadershipPerformance MeasurementBudget ManagementContent StrategyCultural Awareness

Soft Skills

Creative ThinkingLeadershipRelationship BuildingStakeholder InfluenceJudgment

Tools & Technologies

Social Listening ToolsAI-Enabled WorkflowsPerformance Tracking Systems

Industry Keywords

FitnessSportLifestyleConsumer BrandsCommunity Activation

About the role

Key responsibilities & impact

Lead how Bulk™ connects with culture, builds communities and earns attention across the UK and Europe
Own partnerships, athletes and creators, PR and earned media, organic social channels, community, events and activations
Build and lead partnerships with brands, gyms, venues, athletes and creators
Identify and negotiate partnership opportunities and evaluate partner performance
Own Bulk™’s PR and earned media strategy and lead the PR agency
Develop stories around product launches, partnerships, athletes and brand campaigns
Own the strategy, editorial calendar and performance of organic social channels across markets
Set channel strategy and lead a social-first content model
Run social listening and cultural response
Collaborate with Performance, CRM, Loyalty and Brand Studio teams
Define and lead Bulk™’s community strategy and develop participation programmes
Create training experiences, local events and community partnerships
Bring community feedback into brand planning
Lead brand experiences, activations, pop-ups and PR moments
Oversee concept, agency briefing, budget, execution and reporting
Champion AI-enabled workflows and automation
Set and track performance measures across partnerships, PR, organic social, community and events
Assess contributions to brand awareness, consideration and demand
Use performance results to improve activity, prioritise investment and demonstrate value to senior stakeholders

Requirements

What you’ll need

7-10 years experience across brand partnerships, PR, community or experiential marketing, with a track record of leading integrated programmes
Proven ability to take a brand strategy and turn it into distinctive activity that builds relevance and delivers measurable results
Experience owning organic social channels at brand level, including strategy and editorial direction
Experience leading teams, managing agencies and owning budgets
Strong partnership negotiation skills
Experience building engaged communities and turning participation into sustained advocacy
Understanding of UK and European audiences, media and cultural landscapes, ideally within fitness, sport, lifestyle or consumer brands
Creative, culturally aware thinker with sound judgement
Confident leader who develops people and brings cross-functional teams together
Strong relationship-building and stakeholder-influencing abilities
Commercial awareness and ability to connect brand investment to business outcomes
Ability to work to an existing brand strategy and improve it
Ability to balance long-term strategy with hands-on delivery in a fast-paced environment
Genuine interest in fitness, health and nutrition

Benefits

Comp & perks

Monthly Bulk Bank Benefits Allowance, including a subsidised Gym Membership
A day off to celebrate your Birthday
PerkBox Subscription
60% discount on all Bulk™ products
Flexi Start
Additional Annual Leave (optional)
Teammate Pension Scheme
Life Assurance
Medicash
A day off for Volunteering (optional)
Cycle to Work Scheme
Enhanced Maternity & Paternity leave
Workplace nursery scheme
Bulk™ Pantry
Happy Hour Drinks Fridge (Thursdays & Fridays)
Summer Working Hours