Associate Director, Media Planning

Bully Pulpit International

. Act as a core contributor to team priorities and communicate the strategic value and rationale behind departmental goals to the broader media team .

Posted 10/10/2026full-timeUnited StatesSenior💰 $100,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital media strategy and campaign management, with a strong focus on data-driven decision-making and client communication. Proven ability to lead cross-functional teams and optimize media plans for diverse clients, including corporate reputation and advocacy sectors.

Highest-signal resume keywords

Digital Media StrategyCampaign ManagementAnalytical ThinkingClient CommunicationMedia Consumption Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Media StrategyCampaign ManagementAnalytical ThinkingBudget TrackingData ManipulationPerformance AnalysisDirect-IO BuyingProcess ImprovementEmerging Media TechnologyClient Reporting

Soft Skills

Organizational SkillsAttention to DetailProblem SolvingMentorshipCollaboration

Tools & Technologies

GWIComscoreDatoramaGoogle AnalyticsTableauMicrosoft ExcelGoogle Sheets

Industry Keywords

Corporate ReputationPublic AffairsPolitical ClientsNon-ProfitAdvocacySocial Impact

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Act as a core contributor to team priorities and communicate the strategic value and rationale behind departmental goals to the broader media team
Help develop, articulate, and promote the agency-wide departmental view on media strategy, emerging tactics, and technical execution
Conduct deep-dive media, industry, and company research to support accurate, innovative, and strategic advertising and marketing plans
Independently run mid-spend clients and advertising campaigns from inception to completion
Present media strategies, performance insights, and campaign reporting directly to clients
Develop comprehensive, data-backed media plans aligned with client and campaign objectives
Collaborate with Client/Account Leads to align deliverables with high-level strategic approaches
Lead end-to-end campaign implementation and management across digital and traditional platforms
Oversee campaign execution, optimization, and analysis, including partner negotiation and contracting
Improve and develop processes to streamline cross-team communication and ensure flawless media-plan execution
Foster collaborative relationships across client and internal specialty teams, including Buying, Marketing Analytics, and Insights
Identify workflow and operational process improvements and partner with Planning Directors on scalable solutions
Attract, retain, and develop paid media talent through active management, mentorship, and structured training
Guide junior and mid-level planners on campaign management, analytical thinking, and client communication

Requirements

What you’ll need

6–9 years of relevant work experience in digital media strategy, planning, and direct-IO buying (agency experience preferred)
Proven track record of independently running campaigns for corporate reputation, public affairs, and/or political clients
Enthusiasm for Democratic/progressive politics
Excitement to work alongside non-profit, advocacy, and corporate social impact clients and larger corporate reputation accounts
Advanced analytical thinking capabilities
Hands-on experience utilizing media consumption tools such as GWI and Comscore
Experience with business intelligence/dashboard software such as Datorama, Google Analytics, or Tableau
Ability to quickly learn and navigate new digital systems, emerging media technology, and specialized proprietary tools
Expert-level proficiency in Microsoft Excel and Google Sheets for budget tracking, performance analysis, and data manipulation
Exceptional organizational skills and rigorous attention to detail
Ability to manage multiple high-stakes projects simultaneously
Readiness to work independently, think big, solve complex problems creatively, and scale leadership capabilities rapidly within a fast-paced environment

Benefits

Comp & perks

100% company-paid medical, dental, and vision insurance
401(k) program with employer match up to 4%
Generous time off for vacation
$50 monthly phone reimbursement
Unlimited sick time
16 weeks of paid leave for new parents
Employee wellness support
Progressive support for a diverse workforce