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Bulmann Dock & Lift

Dealer Sales Representative

Bulmann Dock & Lift

. Manage and grow a defined dealer sales territory.

Posted 11/2/2026full-timeBoyne City • Michigan • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales and dealer account management, with a strong focus on relationship-building and effective communication. Proficient in managing sales territories and coordinating with internal teams to enhance dealer performance and support.

Highest-signal resume keywords
B2B Sales ExperienceDealer Account ManagementStrong Communication SkillsMicrosoft Office Suite ProficiencyMechanical Aptitude

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
B2B SalesDealer Account ManagementProduct DemonstrationNegotiationCRM Record Maintenance
Soft Skills
Relationship BuildingTime ManagementOrganizational Skills
Tools & Technologies
Microsoft Office SuiteCRM Software
Industry Keywords
Marine IndustryOutdoor RecreationEquipment Manufacturing

About the role

Key responsibilities & impact
  • Manage and grow a defined dealer sales territory.
  • Build long-term relationships with current and prospective dealers.
  • Conduct on-site dealer visits, product demos, and training sessions.
  • Present and negotiate wholesale pricing, programs, and promotional opportunities.
  • Monitor dealer performance and identify growth opportunities.
  • Coordinate with internal teams to ensure smooth order fulfillment and installation support.
  • Maintain accurate CRM records for all dealer interactions.

Requirements

What you’ll need
  • 2+ years in B2B sales, preferably in the marine, outdoor recreation, or equipment manufacturing industries.
  • Experience with dealer/distributor account management.
  • Strong communication, presentation, and relationship-building skills.
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint).
  • Highly organized with excellent time-management skills.
  • Mechanical aptitude and familiarity with dock/boat lift systems a plus.

Benefits

Comp & perks
  • 3 health plan options (2 FREE for employees) plus dental, vision, life, disability, EAP, and supplemental coverage.
  • Paid vacation and company holidays.
  • Retirement plan with 3% company match.
  • Annual stake-in-the-outcome bonus program based on company performance.
  • Commission.