Business Development Officer

Bureau des Étudiants - Kedge Business School Bordeaux

. Drive revenue growth by marketing all of KEDGE Business School’s B2C solutions .

Posted 10/2/2026full-timeMarseille • FranceMid-LevelSenior💰 €36,000 - €48,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and service sales within the education sector, with a strong focus on managing the sales cycle, utilizing CRM tools like Salesforce, and effectively engaging with prospects through various channels. Capable of analyzing sales metrics and coordinating cross-functional teams to drive revenue growth and enhance the candidate experience.

Highest-signal resume keywords

Business DevelopmentSales Cycle ManagementSalesforce ProficiencyPublic SpeakingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ManagementProspectingQualificationObjection HandlingClosingSales Metrics AnalysisCRM ProficiencyMicrosoft 365Professional NetworkingTraining Pathway Recommendation

Soft Skills

Strong Listening SkillsService OrientationPersuasive AbilitySelf-MotivatedTeam-Oriented

Tools & Technologies

SalesforceMicrosoft 365LinkedIn

Industry Keywords

Continuing EducationHigher EducationConsultingProfessional Training Funding SchemesB2C Solutions

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Drive revenue growth by marketing all of KEDGE Business School’s B2C solutions
Increase sales of degree and certificate programs to working professionals and career changers
Build and implement the sales action plan with the manager and marketing teams
Prospect new candidates and reactivate existing contacts by phone, email, professional networks, and referrals
Organize and host webinars, information sessions, and meetings with candidates
Participate in trade shows, forums, and open days, and ensure commercial follow-up with contacts
Advise prospects, qualify their plans, and recommend suitable training pathways
Present the benefits, terms, and career prospects of the programs, address objections, and support decision-making
Track applications, organize admissions interviews and entrance examinations, and participate in selection panels as needed
Support VAPP applications and funding procedures
Facilitate introductions between work-study candidates and companies
Manage the contracting process through to final enrollment and participate in program intakes
Ensure data is entered and kept up to date in Salesforce
Monitor recruitment, analyze gaps against targets, and propose corrective actions
Produce weekly reports and contribute to activity forecasts
Coordinate with academic, administrative, marketing, work-study, B2B, and Corporate Relations teams
Monitor competitors and contribute to improving tools and the candidate journey

Requirements

What you’ll need

Bachelor’s or master’s degree (or equivalent) in sales, management, or a related field
Proven experience in business development and service sales, ideally in continuing education, higher education, or consulting
Experience managing a prospect portfolio and meeting sales targets
Strong command of the sales cycle: prospecting, qualification, value proposition, objection handling, and closing
Comfortable with remote sales, conducting interviews, and public speaking
Ability to analyze sales metrics and organize activities according to priorities
Proficiency with a CRM; Salesforce experience is an advantage
Good command of Microsoft 365 and professional networks, particularly LinkedIn
Knowledge of professional training funding schemes is a plus
Strong listening skills, service orientation, and persuasive ability
Enjoys prospecting, with perseverance and a results-oriented mindset
Thorough and reliable in managing applications and maintaining accurate data
Self-motivated, organized, and able to manage priorities
Initiative and ability to propose solutions
Team-oriented, with the ability to work cross-functionally and remotely
Curious and adaptable to changes in the program offering and sales practices

Benefits

Comp & perks

30 working days of paid leave per year
17 days of annual leave for management employees
Meal voucher card
Transportation allowance
Access to an on-site gym
Health and disability insurance
Performance-based variable compensation
13th-month salary included in the fixed compensation