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Marketing Manager
Burrell Behavioral Health. Develop and execute regional marketing strategies, campaigns, projects, and budgets supporting organizational goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies and campaigns, with a strong focus on project management and data-driven decision-making. Proven ability to build relationships and collaborate effectively with diverse stakeholders while maintaining brand consistency.
Highest-signal resume keywords
Regional Marketing Strategy DevelopmentProject ManagementData-Driven Decision MakingRelationship BuildingCampaign Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Plan DevelopmentCampaign ExecutionBudget ManagementMarketing Metrics AnalysisEvent Management
Soft Skills
Excellent Writing SkillsPresentation SkillsCreativityProblem-SolvingCollaboration
Certifications & Qualifications
Bachelor’s Degree in MarketingCurrent Driver’s License
Industry Keywords
AdvertisingSponsorshipsCommunity OutreachEmployee EngagementBrand Consistency
About the role
Key responsibilities & impact- Develop and execute regional marketing strategies, campaigns, projects, and budgets supporting organizational goals
- Lead regional advertising, sponsorships, events, community outreach, and employee engagement initiatives
- Advise on regional services and business priorities
- Collaborate with the centralized Creative Team to produce brand-aligned marketing materials
- Represent the organization at community events, conferences, trade shows, and speaking engagements
- Build relationships with regional leaders, team members, community partners, vendors, and external parties
- Manage strategic marketing partnerships supporting growth and revenue goals
- Analyze campaign performance and apply data-driven insights to improve marketing effectiveness
- Maintain regional brand consistency and contribute to the Marketing & Communications team
- Travel throughout the assigned region approximately 25% of the time
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, or a related field preferred
- Four years of relevant marketing experience preferred
- Demonstrated success developing and executing marketing plans and campaigns
- Experience managing multiple projects and independently carrying initiatives from strategy through execution
- Current driver’s license, acceptable driving record, and current automobile insurance
- Successful completion of required criminal record, driving record, and abuse and neglect background checks
- Excellent writing, presentation, and relationship-building skills
- Strong project management, prioritization, multitasking, and decision-making abilities
- Ability to use marketing metrics and documented insights to make fact-based decisions
- Creativity, initiative, sound judgment, and practical problem-solving
- Professionalism, personal accountability, and a hands-on approach
- Ability to collaborate with urgency, patience, and empathy
- Ability to travel regionally and attend events
Benefits
Comp & perks- Employee Assistance Program – 24/7 counseling services, legal assistance, & financial consultation for you and your household at no cost
- Mileage Reimbursement – Company paid for work functions requiring travel
- Employee Discounts – Hotels, Theme Parks & Attractions, College Tuition
- Workplace Culture - An environment cultivating employee wellbeing, valuing each individual's humanity, and actively promoting a healthy, joyful workforce
- Paid time off: full-time employees receive an attractive time off package to balance your work and personal life
- Employee benefits package: full-time employees receive health, dental, vision, retirement, life, & more
- Top-notch training: initial, ongoing, comprehensive, and supportive
- Career mobility: advancement opportunities/promoting from within
- Welcoming, warm, supportive work culture and environment that promotes well-being, values employees, and encourages health and happiness
- Smoke and Tobacco Free Workplace