Cold Email Marketing Specialist

Business Financial Group

. Own the strategy, setup, execution, deliverability, testing, and optimization of B2B cold email campaigns .

Posted 11/11/2026part-timeRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing B2B cold email campaigns, including strategy, execution, and optimization, while ensuring compliance with cold email regulations. Proficient in using tools like Instantly and Seamless AI to drive lead generation and maintain high-quality outreach.

Highest-signal resume keywords

B2B Cold Email Campaign ManagementInstantly ExperienceSeamless AI FamiliarityDNS Authentication KnowledgeAnalytical Reporting Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign SetupA/B TestingList ValidationEmail Deliverability OptimizationSegmentationKPI ReportingCold Email ComplianceReply CategorizationMQL/SQL ConversionProject Management

Soft Skills

Strong Written EnglishIndependent Project Management

Tools & Technologies

InstantlySeamless AIInframailZoho CRM

Industry Keywords

B2B MarketingEmail CampaignsLead GenerationOpt-Out ProcessesSender Reputation Management

Tech Stack

Tools & technologies

DNSSQL

About the role

Key responsibilities & impact

Own the strategy, setup, execution, deliverability, testing, and optimization of B2B cold email campaigns
Build industry- and persona-specific prospecting plans and multi-touch sequences in Instantly
Configure campaigns, assign accounts, schedule sends, run A/B tests, and optimize by segment
Coordinate approved copy with the Content Manager and targeting decisions with the Sales Manager
Use Seamless AI to select decision-makers at companies matching BFG’s ideal client profile
Validate and deduplicate lists; maintain exclusion and opt-out records
Document list sources, segmentation, campaign cohorts, and contact quality
Audit Inframail domains and mailboxes with Technology; verify SPF, DKIM, and DMARC
Monitor bounce rates, complaints, sender reputation, and provider restrictions; adjust volume safely
Maintain truthful sender details, compliant opt-out processes, and appropriate suppression controls
Oversee reply categorization and route interested prospects to the marketing coordinator and SDRs
Maintain Instantly-to-Zoho CRM attribution and clear MQL/SQL definitions
Provide weekly KPI reports and maintain campaign SOPs
Train internal staff on repeatable execution
Convert targeted outreach into MQLs, SQLs, and booked sales conversations for BFG Tax’s U.S. small and midsize business clients

Requirements

What you’ll need

At least 3 years of demonstrable B2B cold email campaign management, preferably targeting U.S. businesses
Hands-on Instantly experience
Working familiarity with Seamless AI and Inframail or equivalent systems
Practical understanding of DNS authentication, mailbox health, bounce control, and cold email compliance
Evidence of positive replies, qualified leads, and booked meetings from prior campaigns
Strong written English
Analytical reporting, documentation, and independent project management skills
Resume submitted in PDF format only
Resume and short explanation of direct experience with Instantly, Seamless AI, and Inframail
Two anonymized campaign examples with sending volume, reply rate, MQL/SQL outcomes, and meetings booked
Expected monthly retainer, availability, and earliest start date

Benefits

Comp & perks

Part-time / freelance contract engagement
Approximately 10–15 hours per week
Scheduled U.S. Eastern Time overlap
Practical assessment may be paid