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Graphic Designer – Digital Marketing, UI/UX
Business Financial Group. Create marketing graphics and conversion-focused web designs for BFG USA, BFG Tax Academy, BFG Academy, and affiliated and future brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in graphic and visual design with a focus on creating conversion-oriented web designs, responsive email templates, and marketing graphics. Proficient in utilizing AI-assisted tools for image generation and editing, while ensuring adherence to brand guidelines and accessibility standards.
Highest-signal resume keywords
Graphic Design ExperienceAdobe Illustrator ProficiencyFigma SkillsAI-Assisted Image EditingResponsive Email Template Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignWeb DesignEmail Template DesignVideo EditingMotion GraphicsTypographyLayout DesignCRO KnowledgeResponsive DesignWeb Accessibility
Soft Skills
Attention to DetailClear CommunicationDeadline ManagementIncorporating Feedback
Tools & Technologies
Adobe PhotoshopCapCutCanvaPremiere ProAfter EffectsZoho Campaigns
Industry Keywords
Conversion-Focused DesignMarketing GraphicsSocial Media DesignA/B TestingBrand Guidelines
About the role
Key responsibilities & impact- Create marketing graphics and conversion-focused web designs for BFG USA, BFG Tax Academy, BFG Academy, and affiliated and future brands
- Design social posts, carousels, infographics, blog graphics, email assets, presentations, guides, and brochures
- Produce Meta, Google display, and LinkedIn advertising creatives, including webinar and lead-magnet promotions and A/B-testing variations
- Design and build branded, mobile-responsive email templates in Zoho Campaigns
- Turn approved copy into clear email layouts and maintain reusable layouts
- Use AI-assisted image generation and editing for concept development, campaign variations, and asset adaptation
- Create and adapt simple promotional videos, basic animations, and motion graphics
- Preview and test email layouts on desktop and mobile and optimize images for loading speed
- Create responsive website and industry landing-page layouts for bookings, registrations, downloadable resources, subscriptions, assessments, forms, and inquiries
- Coordinate with developers and CRM/Marketing Operations on implementation
- Apply visual hierarchy, clear value communication, CTA placement, accessible layouts, and simple form journeys to support conversions
- Translate approved copy into layouts and deliver organized Figma files with responsive specifications and developer handoff notes
- Maintain a centralized approved library of brand assets, templates, source files, and brand guidelines
- Check text and visual accuracy, supply correctly sized assets, and review implemented pages against approved designs
- Report to the Content Manager and collaborate with website development, SEO, paid advertising, and CRM/Marketing Operations
Requirements
What you’ll need- 3+ years of graphic or visual design experience, including website or landing-page work
- Proficiency in Adobe Illustrator and Photoshop, or equivalent tools
- Intermediate Figma skills, including auto-layout and reusable components
- Practical experience with AI-assisted image generation and editing, concept development, campaign variations, and asset adaptation
- Ability to review and refine AI-assisted outputs for originality, accuracy, quality, and brand suitability
- Basic video editing and motion graphics skills using CapCut, Canva, Premiere Pro, After Effects, or equivalent tools
- Working knowledge sufficient for simple promotional videos, animations, and resizing
- Experience designing responsive email templates, including readable typography, clear visual hierarchy, and compatibility across common email clients
- Strong typography, layout, and information design
- Knowledge of CRO, responsive design, and web accessibility basics
- Attention to detail, clear communication, deadline management, and ability to incorporate feedback
- Updated résumé submitted in PDF format
- Shortlisted candidates must complete an unpaid design assignment within two working days, requiring approximately 3–4 hours of effort