Paid Campaign Specialist, Copywriter

Business Financial Group

. Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.

Posted 11/11/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Google Ads and Meta Ads campaigns, with a strong focus on lead generation and conversion optimization. Proficient in writing compelling ad copy and landing-page content while utilizing analytics tools for performance tracking and reporting.

Highest-signal resume keywords

Google Ads ProficiencyMeta Ads ProficiencyConversion OptimizationLead GenerationGA4 Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Keyword ResearchB2C TargetingB2B TargetingAd CopywritingLanding Page OptimizationBudget ManagementAudience TestingNegative Keywords ManagementCreative TestingConversion Attribution

Soft Skills

Independent ExecutionRemote CollaborationClear Communication

Tools & Technologies

Google Tag ManagerMeta PixelZoho CRMGA4

Industry Keywords

Tax Services AdvertisingFinancial Services AdvertisingDirect-Response AdvertisingU.S. Audience Targeting

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
Conduct keyword, competitor, audience, and market research; develop separate B2C and B2B targeting approaches.
Identify high-intent and negative keywords, manage bids and budgets, test creative and audiences, and evaluate LinkedIn Ads where appropriate.
Maintain campaign documentation and recommend changes based on measurable outcomes.
Write Google Ads headlines and descriptions, Meta Ads copy, calls to action, and test variations.
Write conversion-focused landing-page copy and prepare creative briefs for graphics and videos.
Communicate tax and financial services clearly in professional U.S. English and coordinate messaging approvals.
Review landing pages and recommend improvements to messaging, forms, calls to action, and qualification questions.
Coordinate website implementation; test booking flows and landing-page variations.
Configure and validate Google Ads tracking, GA4, Google Tag Manager, and Meta Pixel.
Coordinate Zoho CRM attribution, lead forms, booking conversions, and downstream acquisition reporting with internal teams.
Analyze MQLs, SQLs, qualified appointments, acquired clients, and acquisition costs using sales feedback.
Monitor approved budgets and obtain approval before material increases.
Deliver weekly reports covering spend, lead quality, conversion rates, qualified bookings, acquisition results, and recommended actions.

Requirements

What you’ll need

At least three years of hands-on paid advertising experience with strong Google Ads and Meta Ads proficiency.
Demonstrated U.S. lead-generation results and personally authored direct-response ad and landing-page copy.
Strong Google Search skills: keyword intent, negative keywords, bidding, and conversion optimization.
Experience with Meta targeting, creative testing, GA4, GTM, pixels, and conversion attribution.
Ability to optimize toward qualified leads and acquired clients, manage budgets, and explain results.
Strong written U.S. English; familiarity with tax/financial services advertising policies.
Independent execution, remote collaboration, and overlap with U.S. business hours when needed.
Updated resume.
Two relevant Google Ads or Meta Ads case studies with audience, budgets, personal responsibilities, and measurable results.
Examples of advertising copy and landing-page content personally written.
Evidence of experience targeting U.S. audiences and tracking conversions.
Current and expected compensation or contract fees, availability, and notice period.

Benefits

Comp & perks

Remote work arrangement
Full-time or long-term contract engagement