Sales Development Representative

BusPlanner

. Generate new business opportunities across Texas through cold calling, email, LinkedIn outreach, in-person meetings, and creative prospecting .

Posted 11/4/2026full-timeDallas • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen with a focus on prospecting, lead qualification, and relationship-building within the K–12 transportation sector. Proficient in utilizing CRM and sales automation tools to enhance outreach and conversion strategies.

Highest-signal resume keywords

Cold CallingLead QualificationCRM ProficiencyRelationship BuildingSales Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

ProspectingPipeline GenerationAccount PrioritizationTerritory PlanningSales Strategies

Soft Skills

Interpersonal SkillsCommunication SkillsOrganizationResilienceCoachability

Tools & Technologies

CRM ToolsSales Automation Tools

Industry Keywords

K–12 TransportationTexas SalesBusiness DevelopmentCustomer EngagementIndustry Conferences

About the role

Key responsibilities & impact

Generate new business opportunities across Texas through cold calling, email, LinkedIn outreach, in-person meetings, and creative prospecting
Partner with the Texas Account Executive to identify high-value school districts, build relationships, advance opportunities, and help close deals
Attend regional transportation meetings, industry conferences, trade shows, and customer events
Represent BusPlanner in Texas and build the company’s regional presence
Engage transportation directors and school district decision-makers, understand operational challenges, and introduce BusPlanner
Own prospecting and lead qualification, including identifying, engaging, and qualifying prospective customers
Collaborate with Sales leadership on territory planning, account prioritization, outbound campaigns, and Texas growth initiatives
Test messaging, prospecting strategies, and outreach approaches to improve conversion and pipeline generation
Potential advancement to Account Executive within 6–9 months for strong performers, with mentorship and support from Sales leadership

Requirements

What you’ll need

Texas-based and willing to travel regularly across the state for industry events, regional meetings, trade shows, and customer visits
Extreme drive and grit; love of sales, prospecting, creating opportunities, and winning new business
Strong interpersonal and relationship-building skills
Entrepreneurial mindset; comfortable taking initiative and working independently
Excellent communication skills, including asking thoughtful questions, uncovering customer pain points, and articulating software value
Strong organization and tech-savviness
Ability to manage multiple prospects and follow up consistently
Effective use of CRM and sales automation tools
Curiosity and willingness to learn the K–12 transportation industry and BusPlanner’s software
Coachability and teamwork
Resilience and accountability
Must be based in Texas
Willingness to travel regularly across Texas