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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing content programs, with a strong focus on short-form video production and social media engagement. Proven ability to lead freelance teams and create shareable content that drives measurable audience growth.
Highest-signal resume keywords
Content Program DevelopmentShort-Form Video ProductionFreelance Team ManagementSocial Media StrategyInfluencer Partnership Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video ScriptingVideo DirectionContent Workflow EstablishmentContent Performance TrackingProduction Model Design
Soft Skills
Creative Point of ViewOperational Discipline
Industry Keywords
Digital MediaContent Delivery SystemsAudience GrowthContent EngagementCreator Programs
About the role
Key responsibilities & impact- Build Butter's media arm and content engine from the ground up
- Establish content formats, workflows, and a publishing calendar
- Create, script, and direct 2–3 short-form video pieces per week initially
- Test hooks, formats, and platforms through structured experiments
- Recruit, brief, and manage freelance video editors, motion designers, and copywriters
- Build and manage a freelance production team
- Partner with creators and influencers on collaborations
- Turn product launches, features, tutorials, and partner collaborations into entertaining, shareable content
- Build systems and feedback loops for consistent content delivery
- Track audience growth and content performance
- Help design a scalable production model, potentially including an offshore team
- Work directly with the CEO
Requirements
What you’ll need- 4+ years building content, media, or creator programs
- Ideally, experience building at least one program from scratch
- Experience conceptualizing, directing, or producing short-form video
- Experience managing freelancers or production teams on a recurring cadence
- Deep fluency in modern social media, including algorithms and hooks
- Creative point of view balanced with operational discipline
- Track record of measurable results, such as views, followers, engagement, or signups driven by content
- Following or creator experience is a bonus
- Experience running influencer or creator partnership programs is a bonus
- Experience producing a recurring show, podcast, or episodic series is a bonus
- Background in modern digital media, a creative agency, or as a founding marketer at a startup is a bonus
Benefits
Comp & perks- Remote-first and distributed work
- Optional offices in Los Angeles and Toronto
- Direct ownership and influence as an early leader
- Access to world-class mentors and advisors
- Opportunity to work with a passionate community and high-impact creative product