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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy and team leadership, with a strong focus on audience growth, engagement analytics, and compliance with UK gambling advertising regulations. Proven ability to create compelling content across multiple platforms while managing budgets and collaborating with stakeholders.
Highest-signal resume keywords
Social Media StrategyTeam LeadershipAudience GrowthContent CreationRegulated Marketing Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementData AnalyticsContent PlanningKPI SettingVideo ProductionPaid Social ExpertisePlatform Algorithm KnowledgeAudience EngagementBudget OptimizationCreative Judgement
Soft Skills
CollaborationCommunicationLeadershipCreativityProblem-Solving
Tools & Technologies
TikTokInstagramYouTubeFacebookXMeta Ads Manager
Industry Keywords
UK Gambling Advertising RulesCAP/BCAP CodesSports MarketingConsumer BrandMedia Brands
About the role
Key responsibilities & impact- Build and lead BetVictor's first in-house social team
- Set the direction for BetVictor's social channels and shape the brand's organic social presence
- Define best-in-class social standards benchmarked against leading sports, betting and media brands
- Hire, lead and develop a team of three: two Social Producers and one Shooter-Editor
- Own social strategy across TikTok, Instagram, X, YouTube, Facebook and emerging platforms
- Build an always-on content plan around the sporting calendar
- Set KPIs, reporting and test-and-learn cadence, and share insights with senior stakeholders
- Collaborate with Performance Marketing to ensure organic social adds value to paid channels
- Report on spend, acquisition efficiency and return to senior stakeholders
- Lead creative direction for video-first, platform-native content, including reactive moments, formats, series and creator collaborations
- Brief and approve work from producers and shooter-editor
- Manage creator, talent and agency partners
- Ensure social activity meets UK gambling advertising rules, CAP/BCAP codes, UKGC requirements, platform policies and age-gating requirements
- Work with compliance and legal on approvals and own team risk management for live and reactive content
Requirements
What you’ll need- Experienced in social media, including people management of leading a team
- Proven track record of growing audiences and driving commercial results on social for a major consumer brand, publisher or sports organisation
- Subject matter expert knowledge of platform algorithms across TikTok, Instagram, YouTube, X and Facebook, and how to use them to grow reach and engagement
- Ability to read social insights and analytics, spot opportunities early, set KPIs and use data to make decisions
- Strong understanding of online culture, including trends, memes, creators, fan communities and platform developments
- Hands-on paid social expertise, including planning and optimising significant budgets across Meta and TikTok
- Proven sports knowledge and fan instinct, especially football and horse racing
- Comprehensive creative judgement on short-form video, including briefing, giving feedback and improving quality
- Clear understanding of regulated marketing and ability to work within UK gambling advertising rules or a similarly regulated sector
Benefits
Comp & perks- Remote work arrangement
- Permanent employment
- Opportunity to join a fast-paced, global industry
- Opportunity to collaborate with passionate experts
- Opportunity to lead and develop a team
- Opportunity to work with creator, talent and agency partners