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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing strategic business plans for the EU market, with a strong focus on user acquisition, revenue growth, and compliance with EU regulatory frameworks. Proven leadership in marketing and business development within the cryptocurrency and fintech sectors, complemented by exceptional communication skills and a results-oriented mindset.
Highest-signal resume keywords
Strategic Business PlanningEU Regulatory ComplianceMarketing Campaign ManagementLeadership Experience in FintechFluency in English and Additional European Language
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentMarketing ExpertiseUser Acquisition StrategiesMarket Trend AnalysisRegulatory Framework KnowledgeStakeholder Relationship ManagementCommunity EngagementData-Driven Decision MakingPartnership DevelopmentCryptocurrency Industry Knowledge
Soft Skills
Exceptional CommunicationExecutive PresenceMentorshipAdaptabilityResults-Oriented Mindset
Certifications & Qualifications
Bachelor’s Degree in Business AdministrationBachelor’s Degree in Marketing
Industry Keywords
EU Crypto MarketMiCAMiFIDEMIDACH/EU EcosystemKey Opinion Leaders (KOLs)Financial Regulatory LandscapesTech/Fintech ExperienceUser EngagementBrand Awareness
About the role
Key responsibilities & impact- Develop and execute the strategic business plan for the EU market, driving expansion, user acquisition, and revenue growth
- Lead and manage local operations, including marketing campaigns, industry events, and strategic partnerships
- Increase brand awareness and user engagement through targeted marketing, social media, and community events
- Build and maintain relationships with key stakeholders, local financial institutions, and ecosystem partners
- Navigate and ensure compliance with EU regulatory frameworks, including MiCA/MiCAR, MiFID, and EMI
- Monitor market trends, competitor activity, and regional regulatory developments to identify opportunities and mitigate risks
- Collaborate with Product, Engineering, Legal, Compliance, and other global teams
- Provide leadership, mentorship, and support to the regional team
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, or a related field
- 10+ years of proven leadership experience in marketing, business development, or general management within tech/fintech
- Prior experience as a Country Manager or senior leader within the cryptocurrency industry is highly desirable
- In-depth understanding of the EU crypto market, consumer behavior, and financial regulatory landscapes, including MiCA, MiFID, and EMI
- Established professional network within the DACH/EU crypto and fintech ecosystems
- Exceptional communication and executive presence, with the ability to influence stakeholders at all levels
- Results-oriented mindset focused on measurable business outcomes
- Ability to thrive in a fast-paced, high-growth environment and adapt to dynamic market changes
- Fluency in English and at least one additional European language, such as German, French, Spanish, or Italian
- Strong knowledge of EU crypto regulatory frameworks is an advantage
- Hands-on marketing expertise and a strong track record of partnering with Key Opinion Leaders (KOLs)
- Prior crypto management experience
Benefits
Comp & perks- Study Growth Fund supporting professional development and continuous learning
- Regular internal team-building activities, workshops, and events
- Global collaboration with a diverse, international team
- Career advancement opportunities within a rapidly expanding global company
- Internal mobility and internal job opportunities to support career development
