Growth & Performance Marketing Manager

C.R. Wannamaker Law

. Lead hands-on paid media and growth efforts for C.R.

Posted 11/9/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing paid media strategies across multiple platforms, including Meta and Google, while effectively managing budgets and optimizing campaigns for lead generation. Proficient in bilingual marketing strategies targeting U.S. Hispanic consumers, with strong analytical and communication skills to drive results in a legal marketing context.

Highest-signal resume keywords

Paid Media Strategy DevelopmentMeta Ads Campaign OptimizationGoogle Search Campaign ManagementBilingual Marketing (English and Spanish)Lead Generation and Conversion Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdsGoogle SearchGoogle Local Services AdsCampaign OptimizationAttribution AnalysisBudget ManagementLead ConversionCreative TestingCall TrackingLanding Page Performance

Soft Skills

Analytical SkillsCommunication SkillsCreative FeedbackProblem-Solving SkillsSound Judgment

Tools & Technologies

HubSpotCRM SystemsMedia Buying PlatformsRadio AdvertisingTelevision Advertising

Industry Keywords

Legal MarketingU.S. Hispanic ConsumersGrowth MarketingLead Quality AssessmentCampaign Measurement

About the role

Key responsibilities & impact

Lead hands-on paid media and growth efforts for C.R. Wannamaker Immigration Law, Carmona Defense Group, and Wannamaker Crimmigration
Develop brand-specific strategies and directly execute campaigns across Meta, Google Search, Google Local Services Ads, TikTok, and relevant traditional media
Generate qualified leads that convert to consultations and signed clients using attribution, testing, and rapid optimization
Develop paid media and growth plans for each brand, allocating investments across channels, markets, languages, and offices
Build and optimize Meta Ads campaigns, including setup, budgets, creative tests, reporting, and ongoing improvements
Manage Google Search and eligible Google Local Services Ads campaigns; test TikTok and other paid social channels when appropriate
Work with radio and TV partners to assess markets, negotiate media buys, coordinate schedules and creative, and measure results
Partner with Creative to write briefs, test messages and formats, and improve paid advertising based on results
Verify landing pages, lead forms, call tracking, campaign measurement, and HubSpot attribution
Coordinate with sales counterparts to understand lead quality, response, appointment attendance, and conversion barriers
Report spending, qualified leads, consultations, signed contracts, and acquisition costs by brand and channel; adjust campaigns accordingly
Coordinate with the Marketing Director, attorneys, and office leaders to ensure campaigns accurately represent available legal services
Manage agencies or freelancers while retaining direct accountability for campaign execution and results
Help plan and develop a future Growth team
Within the first 90 days, audit campaigns and tracking, establish brand baselines, improve priority campaigns, evaluate LSA and broadcast opportunities, and create a creative-testing and future hiring plan

Requirements

What you’ll need

Professional fluency in English and Spanish, including evaluating campaign messages in both languages
Prior marketing or growth experience at a law firm
Experience marketing to U.S. Hispanic consumers
Proven hands-on experience building and optimizing Meta and Google Search campaigns, not solely supervising agencies
Experience managing significant paid media budgets and making decisions using lead and conversion performance data
Familiarity with Google Local Services Ads requirements, or demonstrated ability to learn them quickly
Working knowledge of HubSpot or comparable CRM, conversion and call tracking, and landing-page performance
Strong analytical, communication, creative-feedback, and problem-solving skills, with sound judgment around legal marketing and sensitive prospective-client data
Experience negotiating and measuring local radio and television advertising
Experience leading agencies, freelancers, or emerging marketing teams

Benefits

Comp & perks

Great Place To Work certification/recognition