Brand Manager

C&S Wholesale Grocers

. Lead and support annual brand strategies and initiatives to strengthen enterprise-level brand equity, improve shopper perception, and drive commercial performance.

Posted 9/24/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and creative strategy, leveraging consumer insights and market data to drive brand equity and commercial performance. Proficient in graphic design and integrated marketing communications, with a strong ability to manage cross-functional initiatives and collaborate effectively.

Highest-signal resume keywords

Brand ManagementGraphic DesignAdobe Creative SuiteConsumer InsightsIntegrated Marketing Communications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyPackaging DesignMarket AnalysisCreative DevelopmentPerformance Optimization

Soft Skills

CommunicationCollaborationOrganizational SkillsProject ManagementCreative Problem Solving

Tools & Technologies

Adobe IllustratorAdobe PhotoshopAdobe InDesign

Industry Keywords

RetailCPGPrivate LabelBrand GovernanceVisual Storytelling

About the role

Key responsibilities & impact

Lead and support annual brand strategies and initiatives to strengthen enterprise-level brand equity, improve shopper perception, and drive commercial performance.
Leverage consumer, category, customer, and performance data to inform strategic decisions, identify growth opportunities, and optimize brand initiatives.
Monitor sales performance, market trends, category growth, shopper engagement, and promotional effectiveness.
Collaborate with merchandising, sales, product development, operations, and Insights & Analytics teams to align brand priorities with business objectives and category strategies.
Lead integrated brand initiatives across packaging, digital, print, in-store, and marketing channels.
Govern creative execution and media alignment to ensure communications, packaging, and marketing materials follow brand standards and messaging frameworks.
Guide creative development, campaign execution, and production quality with internal stakeholders and external agencies.
Develop strategic creative briefs covering business objectives, shopper insights, target audiences, and brand positioning.
Steward brand identity systems, visual guidelines, and tone-of-voice standards.
Evaluate and guide creative assets, packaging concepts, presentations, and marketing materials using graphic design expertise.
Monitor competitive activity, industry trends, and private label innovation.
Support budget planning, forecasting, and resource management for brand and creative initiatives.
Travel as required.

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Communications, Graphic Design, Visual Communications, Business, or related field required.
3–5 years of experience in brand management, marketing, packaging design, or creative strategy within retail, CPG, or private label environments.
Demonstrated experience leveraging consumer insights, market data, and business analytics to support strategic brand decisions and performance optimization.
Formal graphic design training or professional experience in graphic design strongly preferred.
Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign preferred.
Experience working with packaging design, print production, and brand identity systems.
Strong understanding of branding, typography, layout, color, and visual storytelling principles.
Experience managing cross-functional initiatives and collaborating with external agencies and creative partners.
Strong understanding of brand governance, integrated marketing communications, and creative development processes.
Ability to manage multiple projects and timelines in a fast-paced environment.
Strong communication, collaboration, and organizational skills.
Private label or grocery industry experience is a plus.
Ability to balance strategic brand leadership with hands-on creative problem solving and execution.

Benefits

Comp & perks

Equal Opportunity Employer
Affirmative action in employment for qualified Individuals with a Disability and Protected Veterans
Working Safely is a Condition of Employment