Head of CRM, Retention

CABAIA

. Define and lead the CRM and retention strategy in France and international markets .

Posted 10/22/2026full-timeFranceLead💰 €60,000 - €80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development and execution, focusing on customer loyalty, retention, and lifetime value optimization. Proficient in managing teams and analyzing customer behavior to drive measurable results across international markets.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Behavior AnalysisTeam ManagementMarketing AutomationKPI Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingE-commerce RetentionRepeat-Purchase StrategiesCustomer Journey OptimizationSegmentationCampaign TestingGrowth Lever IdentificationProfitability OptimizationGDPR Compliance

Soft Skills

LeadershipCollaborationStrategic PresentationTeam MobilizationPrioritization

Tools & Technologies

KlaviyoClaudeGeminiShopifyBigQuery

Industry Keywords

D2COmnichannelCustomer LoyaltyCustomer Lifetime ValueInternational Markets

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Define and lead the CRM and retention strategy in France and international markets
Drive customer loyalty, repeat purchases, and customer lifetime value
Optimize customer journeys, segmentation, and marketing automation workflows
Own CRM KPIs and analyze purchasing behavior
Measure the incremental impact of campaigns through testing and control groups
Identify growth levers and optimize the profitability of CRM investments
Roll out the CRM strategy in Belgium, Germany, and the Netherlands
Grow opt-in acquisition, onboarding journeys, and activation of new customers
Scale CRM processes through AI and automate recurring tasks
Ensure the reliability of the CRM ecosystem and its integrations
Manage and support a team of CRM project managers in France and internationally
Structure priorities, develop team capabilities, and ensure high-quality execution
Manage the CRM budget, partners, and service providers
Collaborate with the Marketing, E-commerce, and Retail teams

Requirements

What you’ll need

At least 5 years of experience in CRM, lifecycle marketing, or e-commerce retention
At least 3 years of team management experience
Experience in a D2C or omnichannel brand preferred
Experience developing repeat-purchase strategies with measurable results
International experience, ideally in a multilingual environment or during the launch of new markets
Strong knowledge of engagement strategies across email, SMS, WhatsApp, and marketing automation
Proficiency in Klaviyo
Strong skills in customer behavior analysis, KPI management, and experimentation using tests and control groups
Ability to develop a strategy, present it to senior leadership, and mobilize teams
Familiarity with Claude and Gemini, Shopify, and BigQuery
Compliance with GDPR requirements

Benefits

Comp & perks

Flexible organization, including 2 remote-working days per week
RTT days for all permanent employees
Annual salary review policy
BSPCE stock options worth 50% of the annual base salary
Numerous team social events and after-work gatherings
2 company off-sites per year
Works Council (CSE)
Regular internal events
Workplace accommodations available for employees with disabilities