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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS demand generation, including campaign planning, execution, and optimization across various channels. Proficient in lead scoring, segmentation, and utilizing marketing automation tools like HubSpot to drive qualified sales pipelines.
Highest-signal resume keywords
B2B SaaS Demand GenerationLinkedIn Ads ManagementGoogle Ads ManagementHubSpot Marketing AutomationLead Scoring and Segmentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand Generation CampaignsFunnel AnalyticsA/B TestingEmail MarketingLanding Page Optimization
Soft Skills
Attention to DetailStrategic InputStrong Writing Skills
Tools & Technologies
HubSpotGoogle AdsLinkedIn AdsEmail Automation Tools
Industry Keywords
B2B SoftwareLead AcquisitionPipeline-Driving ActivitiesAccount-Based CampaignsConstruction Marketing
About the role
Key responsibilities & impact- Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels
- Run LinkedIn Ads, Google Ads, YouTube, email, and landing page campaigns
- Execute account-based campaigns targeting key accounts
- Set up, manage, test, and scale paid media campaigns
- Help manage company-owned and external industry events and tradeshows, including lead acquisition and logistics
- Develop and refine positioning, messaging, and go-to-market motions
- Implement and manage HubSpot workflows, automation, and lifecycle campaigns
- Engage, score, and progress leads through the funnel
- Own funnel analytics, lead scoring, enrichment, and segmentation
- Build reporting to identify pipeline-driving activities
- Run structured A/B tests across ads, emails, and landing pages
Requirements
What you’ll need- 3+ years hands-on experience in B2B SaaS demand generation
- Proven track record of driving qualified sales pipeline for B2B software
- Strong command of demand channels, funnel tactics, and key metrics
- Expertise in LinkedIn Ads and experience managing Google Ads
- Experience with HubSpot or equivalent marketing automation/CRM platform
- Experience with lead scoring, segmentation, and ICP refinement
- Strong writing skills for ad copy, email sequences, and landing pages
- Attention to detail and execution-first mindset
- Ability to contribute strategic input
- Testing mindset involving hypotheses, experiments, data analysis, and adjustments
- Bonus: experience marketing to construction, industrial, or similar verticals
Benefits
Comp & perks- Full-time hybrid work environment
- Regular events, contests, and volunteer days
- Supportive and collaborative culture
- Career growth opportunities within the sales organization
- Development budget for courses and professional development