Demand Generation Manager

CadMakers

. Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels .

Posted 10/16/2026full-timeBurnaby • CanadaMid-LevelSenior💰 CA$90,000 - CA$115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation, including campaign planning, execution, and optimization across various channels. Proficient in leveraging marketing automation tools like HubSpot for lead management and analytics.

Highest-signal resume keywords

B2B SaaS Demand GenerationLinkedIn Ads ExpertiseGoogle Ads ManagementHubSpot Marketing AutomationLead Scoring and Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation CampaignsFunnel AnalyticsA/B TestingEmail SequencesLanding Page OptimizationLead AcquisitionPositioning and MessagingAccount-Based CampaignsData AnalysisMQL Growth

Soft Skills

Attention to DetailStrategic InputExecution-First MindsetStrong Writing Skills

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsEmail Marketing PlatformsCRM Systems

Industry Keywords

B2B SoftwareConstruction MarketingIndustrial MarketingLead ScoringICP Refinement

About the role

Key responsibilities & impact

Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels
Run LinkedIn Ads, Google Ads, YouTube, email, and landing-page campaigns
Execute account-based campaigns targeting key accounts
Set up, manage, optimize, test, and scale paid media campaigns
Help manage company-owned and external industry events and tradeshows, including lead acquisition and logistics
Develop and refine positioning, messaging, and go-to-market motions
Implement and manage HubSpot workflows, automation, and lifecycle campaigns
Engage, score, and progress leads through the funnel
Own funnel analytics, lead scoring, enrichment, and segmentation
Build reporting demonstrating what drives pipeline
Run A/B tests across ads, emails, and landing pages

Requirements

What you’ll need

4+ years hands-on experience in B2B SaaS demand generation
Proven track record of driving qualified sales pipeline for B2B software
Strong command of demand channels, funnel tactics, and key metrics
Expertise in LinkedIn Ads
Experience managing Google Ads and driving consistent MQLs and demo growth
Experience with HubSpot or equivalent marketing automation/CRM platform
Experience with lead scoring, segmentation, and ICP refinement
Strong writing skills for ad copy, email sequences, and landing pages
Attention to detail and execution-first mindset
Ability to contribute strategic input
Testing mindset involving hypotheses, experiments, data analysis, and adjustments
Bonus: experience marketing to construction, industrial, or similar verticals

Benefits

Comp & perks

Full-time, hybrid work environment
Regular events, contests, and volunteer days
Supportive and collaborative team culture
Career growth opportunities
Development budget for courses and professional development