Senior Manager, CRM Campaign Strategy, Insights

California Closets

. Develop, execute, measure, and optimize customer marketing programs driving lead generation, customer engagement, repeat business, and revenue growth .

Posted 10/15/2026full-timeRemote • Arizona • United StatesSenior💰 $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing CRM strategies, optimizing customer marketing programs, and analyzing campaign performance across multiple channels. Proficient in leveraging data-driven insights to enhance customer engagement and drive revenue growth.

Highest-signal resume keywords

CRM Strategy DevelopmentDirect Mail Campaign ExecutionCampaign Measurement MethodologiesAdvanced Excel SkillsData Analysis and Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCustomer EngagementSegmentation and TargetingAttribution ModelsIncrementality AnalysisPerformance AnalyticsCampaign Brief CreationTesting FrameworksKPI EstablishmentReporting Methodologies

Soft Skills

Stakeholder CommunicationCollaborationProject Management

Tools & Technologies

CRM ToolsData Analysis SoftwareMarketing Automation Platforms

Industry Keywords

Lifecycle MarketingDatabase MarketingDirect Mail ProgramsCustomer Lifetime ValueMarketing Analytics

About the role

Key responsibilities & impact

Develop, execute, measure, and optimize customer marketing programs driving lead generation, customer engagement, repeat business, and revenue growth
Develop CRM strategies supporting acquisition, retention, reactivation, referrals, and customer lifetime value growth
Identify segmentation and targeting opportunities using behavioral, demographic, transactional, and geographic data
Develop audience, offer, messaging, and contact strategies
Recommend testing and optimization plans
Manage end-to-end direct mail campaign execution, including audience selection, setup, production schedules, delivery timing, and post-campaign analysis
Liaise with direct mail agencies, printers, data providers, and marketing vendors
Ensure campaign deliverables are accurate, timely, and within budget
Establish reporting methodologies, KPIs, measurement frameworks, attribution approaches, and performance benchmarks
Design and evaluate control groups, holdouts, incrementality analyses, and performance comparisons
Analyze cross-channel performance across direct mail, email, and other CRM programs
Develop executive-ready reports, dashboards, presentations, and recommendation summaries
Validate campaign data, calculations, assumptions, and reporting outputs
Manage CRM campaign calendars, priorities, timelines, and stakeholder communications
Create campaign briefs and execution plans
Coordinate activities across marketing, creative, analytics, technology, and franchise teams
Ensure compliance with brand, legal, privacy, and operational standards
Support evaluation and implementation of new CRM programs, technologies, tools, and capabilities
Maintain documentation, best practices, and operational procedures

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field
7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines
Significant hands-on experience developing, executing, and measuring direct mail programs
Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics
Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership
Advanced Excel skills including pivot tables, lookups, campaign analysis, and data interpretation

Benefits

Comp & perks

Bonus
Equal opportunity employer
Confidential handling of applicant information according to EEO guidelines