Senior Manager, CRM Campaign Strategy, Insights

California Closets

. Develop CRM marketing strategies supporting customer acquisition, retention, reactivation, referrals, and customer lifetime value growth .

Posted 10/14/2026full-timeRemote • Arizona • United StatesSenior💰 $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing CRM marketing strategies, with a strong focus on customer acquisition, retention, and performance measurement. Proficient in campaign analysis, stakeholder communication, and compliance with operational standards.

Highest-signal resume keywords

CRM Marketing Strategy DevelopmentDirect Mail Campaign ManagementCampaign Measurement MethodologiesAdvanced Excel SkillsStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationCampaign AnalysisAttribution ModelsIncrementality AnalysisTesting FrameworksData InterpretationPerformance AnalyticsAudience TargetingReporting MethodologiesKPI Establishment

Soft Skills

CollaborationCommunicationProblem-SolvingStakeholder Management

Tools & Technologies

CRM ToolsEmail Marketing PlatformsData Analysis SoftwareDirect Mail Production Tools

Industry Keywords

Lifecycle MarketingDatabase MarketingCustomer Lifetime ValueMarketing AnalyticsOperational Standards

About the role

Key responsibilities & impact

Develop CRM marketing strategies supporting customer acquisition, retention, reactivation, referrals, and customer lifetime value growth
Identify customer segmentation and targeting opportunities using behavioral, demographic, transactional, and geographic data
Partner with stakeholders and the email team on customer contact strategies and coordinated direct mail and email programs
Develop audience, offer, messaging, and contact strategies
Recommend testing strategies and optimization plans
Monitor customer trends and emerging opportunities
Manage end-to-end direct mail campaigns from planning through deployment and measurement
Coordinate audience selection, campaign setup, production schedules, delivery timing, and post-campaign analysis
Liaise with direct mail agencies, printers, data providers, and marketing vendors
Ensure campaign deliverables are accurate, timely, and within budget
Establish reporting methodologies, KPIs, measurement frameworks, attribution approaches, and performance benchmarks
Design and evaluate control groups, holdouts, incrementality analyses, and performance comparisons
Analyze cross-channel performance across direct mail, email, and other CRM programs
Develop executive-ready reports, dashboards, presentations, and recommendation summaries
Validate campaign data, calculations, assumptions, and reporting outputs
Manage CRM campaign calendars, priorities, timelines, and stakeholder communications
Coordinate cross-functional activities across marketing, creative, analytics, technology, and franchise teams
Ensure compliance with brand, legal, privacy, and operational standards
Support implementation of new CRM programs, technologies, tools, and capabilities
Maintain documentation, best practices, and operational procedures

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field
7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines
Significant hands-on experience developing, executing, and measuring direct mail programs
Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics
Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership
Advanced Excel skills including pivot tables, lookups, campaign analysis, and data interpretation

Benefits

Comp & perks

Employees can work remotely