Senior Manager, CRM Campaign Strategy, Insights

California Closets

. Develop, execute, measure, and optimize customer marketing programs that drive lead generation, customer engagement, repeat business, and revenue growth .

Posted 10/13/2026full-timeRemote • Arizona • United StatesSenior💰 $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing CRM marketing strategies that enhance customer acquisition, retention, and lifetime value. Proficient in campaign measurement methodologies and data analysis to drive actionable insights and optimize marketing performance.

Highest-signal resume keywords

CRM Marketing Strategy DevelopmentDirect Mail Campaign ManagementCampaign Measurement MethodologiesAdvanced Excel SkillsData Analysis and Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationLead GenerationCampaign OptimizationAttribution ModelsTesting FrameworksPerformance AnalyticsIncrementality AnalysisReporting MethodologiesAudience TargetingBudget Management

Soft Skills

Stakeholder CommunicationCross-Functional CollaborationPresentation SkillsProject Management

Tools & Technologies

CRM ToolsEmail Marketing PlatformsData Analysis SoftwareCampaign Management Software

Industry Keywords

Lifecycle MarketingDatabase MarketingCustomer EngagementMarketing AnalyticsDirect Mail Programs

About the role

Key responsibilities & impact

Develop, execute, measure, and optimize customer marketing programs that drive lead generation, customer engagement, repeat business, and revenue growth
Develop CRM marketing strategies supporting customer acquisition, retention, reactivation, referrals, and customer lifetime value growth
Identify customer segmentation and targeting opportunities using behavioral, demographic, transactional, and geographic data
Partner with stakeholders and the email team on customer contact strategies and coordinated cross-channel direct mail and email programs
Develop audience, offer, messaging, and contact strategies aligned with company objectives and customer needs
Recommend testing strategies and optimization plans
Manage end-to-end direct mail campaigns from planning through deployment and measurement
Coordinate audience selection, campaign setup, production schedules, in-home delivery timing, and post-campaign analysis
Liaise with direct mail agencies, printers, data providers, and marketing vendors
Ensure campaign deliverables are accurate, timely, and within budget
Establish reporting methodologies, campaign KPIs, measurement frameworks, attribution approaches, and performance benchmarks
Design and evaluate testing programs including control groups, holdouts, incrementality analyses, and performance comparisons
Analyze and communicate cross-channel performance across direct mail, email, and other CRM programs
Develop executive-ready reports, dashboards, presentations, and recommendation summaries
Validate campaign data, calculations, assumptions, and reporting outputs
Manage CRM campaign calendars, priorities, timelines, and stakeholder communications
Create campaign briefs and execution plans
Coordinate cross-functional activities across marketing, creative, analytics, technology, and franchise teams
Ensure compliance with brand, legal, privacy, and operational standards
Support evaluation and implementation of new CRM programs, technologies, tools, and capabilities
Maintain documentation, best practices, and operational procedures supporting program scalability

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field
7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines
Significant hands-on experience developing, executing, and measuring direct mail programs
Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics
Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership
Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation

Benefits

Comp & perks

Employees can work remotely
Equal opportunity employer
Confidential handling of information according to EEO guidelines