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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Competitive Intelligence and Market Analysis, with a strong focus on developing sales strategies and enabling sales teams through effective communication and training. Proven ability to synthesize complex information into actionable insights that drive business outcomes.
Highest-signal resume keywords
Competitive IntelligenceMarket AnalysisSales Strategy DevelopmentStakeholder ManagementWin/Loss Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market IntelligenceSales Messaging DevelopmentBusiness Impact AnalysisCompetitive PositioningDeal-Specific Win StrategiesOpportunity ResearchContent AutomationFinancial AcumenTraining FacilitationCross-Functional Collaboration
Soft Skills
Exceptional Written CommunicationVerbal CommunicationPresentation SkillsFacilitation SkillsInfluencing Skills
Tools & Technologies
AI PlatformsAutomation ToolsIntelligence PlatformsSales Enablement ToolsSubscriber Experience Platforms
Industry Keywords
TelecommunicationsNetworkingBroadbandSaaSCloud-Based SolutionsManaged Wi-FiCompetitive Threat AnalysisEmerging Industry TrendsSales EnablementCustomer Interviews
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Serve as the primary competitive intelligence advisor to the Calix sales organization
- Develop competitive sales plays, talking points, objection handling guidance, differentiation frameworks, and deal-specific win strategies
- Partner with account teams on strategic opportunities to improve win rates
- Identify competitive threats, market shifts, and emerging industry trends and communicate business implications
- Automate content delivery to the field and track usage and success metrics
- Own and evolve Calix's competitive Win/Loss program
- Capture, analyze, and communicate competitive outcomes, including wins, losses, no-decisions, and competitive displacements
- Translate Win/Loss findings into recommendations for sales execution, product strategy, messaging, and go-to-market effectiveness
- Monitor competitor products, pricing, partnerships, acquisitions, go-to-market strategies, and industry developments
- Conduct market, customer, competitor, and opportunity research
- Synthesize information into concise, executive-ready recommendations
- Create and maintain battlecards, competitive briefs, executive updates, opportunity guides, and sales playbooks
- Design and facilitate training for sales teams, sales engineers, and customer-facing teams
- Partner with Sales Enablement on onboarding and ongoing education
- Build partnerships across Sales, Product Management, Product Marketing, Customer Success, and Executive Leadership
- Establish scalable processes for gathering, analyzing, and distributing market intelligence
- Drive a culture of differentiated value and business outcomes
Requirements
What you’ll need- 8+ years of experience in Market Intelligence, Competitive Intelligence, Sales Strategy, Corporate Strategy, Product Management, or a related discipline
- Strong understanding of technology markets, telecommunications, networking, broadband, SaaS, or cloud-based solutions
- Strong financial acumen and understanding of business impact analysis
- Exceptional written, verbal, presentation, and facilitation skills
- Experience developing competitive positioning, sales messaging, and field enablement content
- Strong stakeholder management and influencing skills
- Ability to work cross-functionally and drive alignment without direct authority
- Preferred: experience supporting direct and channel sales organizations
- Preferred: experience leading or supporting formal Win/Loss programs
- Preferred: experience conducting customer interviews, opportunity reviews, competitive deal analysis, and sales feedback sessions
- Preferred: knowledge of broadband, managed Wi-Fi, subscriber experience platforms, cloud services, or adjacent technology markets
- Preferred: experience leveraging AI, automation, and intelligence platforms to scale competitive programs
Benefits
Comp & perks- Bonus eligibility
- Benefits package (details provided via employer benefits information)
