Email Marketing Specialist

Callaway Golf

. Develop and execute email programs to drive customer retention and growth, including lifecycle, trigger, and promotional email .

Posted 11/3/2026full-timeCarlsbad • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing strategies, customer segmentation, and data analysis to enhance customer retention and drive digital growth. Proficient in utilizing marketing technology tools and managing comprehensive marketing campaigns.

Highest-signal resume keywords

Email MarketingMarketing Automation ToolsData AnalysisAudience BuildingSegmentation Strategy

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Program DevelopmentLifecycle Email CampaignsTrigger Email CampaignsPromotional Email CampaignsKPI ReportingPerformance AnalysisSegmentation StrategyQuantitative SkillsDesign SensibilityProject Management

Soft Skills

Effective CommunicationOrganizational SkillsMeticulous Attention to DetailIndependent WorkTeam Collaboration

Tools & Technologies

Marketing Technology ToolsetEnterprise-Level ESP PlatformsCustomer Data Platform (CDP)Project Management Software

Industry Keywords

Online MarketingCustomer RetentionDigital GrowthSMS Marketing

About the role

Key responsibilities & impact

Develop and execute email programs to drive customer retention and growth, including lifecycle, trigger, and promotional email
Consistently test and lean into the most effective strategies over time
Define and iteratively improve a segmentation strategy for a more personalized customer experience
Influence and leverage internal partners and stakeholders to drive Callaway’s digital growth
Report KPIs, analyze performance, draw data-based conclusions, and recommend next steps
Develop expertise within the marketing technology toolset
Own and manage the complete send calendar to support business objectives

Requirements

What you’ll need

Bachelor’s degree in marketing, data analytics, or a relevant field or equivalent work-related experience is required
3+ years’ experience in online marketing
2+ years’ experience with email marketing and marketing automation tools
Strong analytical and quantitative skills
Knowledge and experience with audience building and segmentation, including CDP knowledge
Strong design sensibility supporting brand expression and down-funnel revenue performance
Ability to work independently or in a group
Effective communication and organizational skills; meticulous
Preferred: Prior experience utilizing enterprise-level ESP platforms
Preferred: SMS experience
Preferred: Experience with Project Management Software

Benefits

Comp & perks

Inclusion & Diversity: commitment to building and maintaining a workplace that celebrates associate diversity
Workplace culture based on respect, connection, openness, and authenticity