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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing event and field marketing strategies, managing budgets, and leading cross-functional teams. Proficient in analyzing marketing performance and utilizing AI tools for enhanced event planning and personalization.
Highest-signal resume keywords
Event And Field Marketing ExperienceBudget Management And Vendor NegotiationCross-Functional Team LeadershipAnalytical And Reporting SkillsExperience With Salesforce And Marketo
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event Strategy DevelopmentBudget ManagementEvent Logistics ManagementPerformance AnalysisBooth DesignCampaign IntegrationCustomer Conference PlanningField Marketing Program DevelopmentEvent PromotionTeam Management
Soft Skills
Strong Communication SkillsRelationship BuildingMentoring And Coaching
Tools & Technologies
SalesforceOn24MarketoAI Tools For Event PlanningVirtual Event Technologies
Certifications & Qualifications
Degree In MarketingDegree In Communications
Industry Keywords
Technology MarketingSaaS MarketingABM CampaignsGlobal MarketingCustomer Advisory Board
About the role
Key responsibilities & impact- Develop the annual events and webinar strategy for North America and EMEA around pipeline targets
- Own the global events and field marketing budget across multiple currencies, including vendor selection and negotiation
- Partner with the local EMEA marketing team on localized execution while owning EMEA events and field strategy and budget
- Lead the strategy, development, and execution of annual customer conferences, including LISTEN in North America and EMEA
- Lead cross-functional efforts with marketing, sales, customer success, and product stakeholders
- Own the trade show and industry conference program from selection through post-event follow-up
- Manage event logistics and operations, booth design, event content, and event promotion
- Develop regional field marketing programs tied to pipeline targets
- Integrate events, field programs, swag, and gifting into ABM campaign sequences
- Develop and execute integrated attendance plans
- Partner with demand generation, BDR, and sales teams on event promotion and follow-up
- Plan customer and channel enablement and co-marketing events
- Provide logistical support for Customer Advisory Board meetings
- Analyze event and field marketing performance, promotion effectiveness, and ROI
- Report results and recommendations to the CMO and revenue leadership
- Manage, mentor, and develop a small events team as a player-coach
- Build relationships with sales, customer success, and executive leadership
- Use AI tools for account and attendee research, personalization, event planning, and post-event analysis
Requirements
What you’ll need- 6–8+ years of event and field marketing experience in a technology or SaaS marketing environment
- Experience managing an event and field marketing team
- Global experience, primarily across North America and EMEA, including partnering with regional marketing teams
- Experience at early-stage and mid-sized, rapidly growing companies, with a track record of building repeatable, scalable programs
- Experience integrating events, field marketing, and swag and gifting into ABM campaign sequences
- Experience managing an event and field marketing budget and negotiating with vendors
- Strong analytical and reporting skills focused on the ROI of events and field marketing at the campaign and aggregate level
- A creative, trained eye for booth design, event content, and event promotion
- Strong written and verbal communication skills, with experience communicating and working with executives
- Experience with technologies that support in-person events, virtual events, webinars, and gifting
- Hands-on experience using AI tools to work more efficiently and scale personalization in event and field programs
- Based in the U.S. and able to work on Eastern Time
- Ability to travel approximately 25–35%
- A degree in marketing, communications, or a related field, and/or a degree and relevant experience
- Experience with Salesforce, On24, Marketo, and other core go-to-market technology platforms preferred
Benefits
Comp & perks- Quality medical, dental and vision benefits
- Life and disability insurance
- Fitness reimbursement programs
- Tuition reimbursement programs
- 401k matching
- Generous PTO
- Annual volunteer day
- Paid maternity and parental leave
- Inclusive and equitable workplace culture