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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing, campaign execution, and automation using Marketo, with a strong focus on compliance and performance optimization. Proven ability to manage projects, analyze data, and enhance marketing operations through AI tools.
Highest-signal resume keywords
Marketo Campaign ExecutionEmail Marketing StrategyProject Management SkillsHTML/CSS ProficiencyEmail Compliance Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingCampaign OptimizationDatabase SegmentationLead NurturingWorkflow ManagementQuality AssuranceData AnalysisAudience TargetingLifecycle MarketingAttribution Reporting
Soft Skills
Analytical SkillsOrganizational SkillsProblem-Solving SkillsStakeholder ManagementCommunication Skills
Tools & Technologies
MarketoAI ToolsMarketing Automation PlatformsEmail Tracking MethodologiesKanban Board
Certifications & Qualifications
Marketo Certified Expert (MCE)Marketo Certified Practitioner (MCP)
Industry Keywords
Email Deliverability Best PracticesMarketing Calendar ManagementSmart ListsAudience SegmentsLead Scoring
About the role
Key responsibilities & impact- Build, test, launch, and optimize email, nurture, and event campaigns in Marketo
- Leverage automation and AI tools to improve campaign efficiency, personalization, and performance
- Manage the marketing calendar and Kanban board
- Coordinate priorities, timelines, and stakeholder communications
- Build and optimize smart lists, audience segments, list imports, and targeting strategies
- Monitor campaign health and ensure deliverability best practices
- Perform quality assurance and resolve campaign, tracking, and data issues
- Create and maintain reusable templates, landing pages, and program frameworks
- Analyze campaign performance and identify optimization opportunities
- Ensure compliance with email marketing regulations and best practices
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years of hands-on experience with Marketo or a similar marketing automation platform, including campaign execution, segmentation, workflow management, and troubleshooting
- Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation
- Proven project management and stakeholder management skills
- Working knowledge of HTML/CSS and email tracking methodologies
- Strong analytical, organizational, and problem-solving skills
- Knowledge of email compliance regulations and deliverability best practices
- Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency
- Marketo Certified Expert (MCE) or Marketo Certified Practitioner (MCP) preferred
- Familiarity with lead scoring, lifecycle management, and attribution reporting preferred
- Experience with AI-assisted marketing tools and emerging marketing technologies preferred
Benefits
Comp & perks- Medical benefits
- Dental benefits
- Vision benefits
- Life insurance
- Disability insurance
- Fitness reimbursement programs
- Tuition reimbursement programs
- 401(k) matching
- Generous paid time off (PTO)
- Annual volunteer day
- Paid maternity leave
- Paid parental leave
- Work-life balance support
- Inclusive and equitable workplace culture