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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing multi-channel demand generation programs, with a strong focus on B2B SaaS marketing strategies and measurable results. Proficient in leveraging marketing automation tools and data analysis to optimize campaign performance and drive customer acquisition.
Highest-signal resume keywords
B2B SaaS ExperienceDemand Generation ProgramsMarketing Automation ToolsLead Generation TacticsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationLead ScoringBuyer PersonasConversion Rate OptimizationMarketing Funnel Management
Soft Skills
Excellent Writing SkillsStrong Interpersonal SkillsAbility to Influence OthersStrategic ThinkingBudget Management
Tools & Technologies
MarketoSalesforceLooker StudioEmail MarketingSocial Media Marketing
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Product-Led GrowthHigh-Volume MarketingAgency VerticalCampaign PerformanceMetrics Monitoring
About the role
Key responsibilities & impact- Design and execute full-funnel, multi-channel marketing programs to generate quality free trials that result in new customers in the Agency vertical
- Manage and report on the marketing and sales funnel, including volume at every stage, conversion rates, and velocity from inquiry to sold
- Build and manage a demand generation program calendar
- Integrate email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, and chat
- Identify and test new channels for target audiences
- Develop a deep understanding of target markets and buyers
- Partner with Content Marketing, SEO, PR, and social teams on content, offers, and demand plans
- Represent demand generation plans to sales teams, executives, and other stakeholders
- Solicit stakeholder input on campaign requirements and performance
- Align demand generation activities with company branding and awareness strategies
Requirements
What you’ll need- Bachelor’s Degree required
- Proven B2B SaaS experience building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model
- Experience creating marketing programs to drive demand within marketing agencies
- Demonstrated results improving volume, conversion, and velocity through the marketing and sales funnel
- Deep understanding and experience with lead generation, nurture tactics, buyer personas, lead scoring, and other key B2B marketing principles
- Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
- Experience managing third-party relationships with publications or agencies
- Excellent writing skills; ability to write and edit marketing copy
- Strategy, project management, budget management, and financial skills
- Strong interpersonal skills; ability to influence others with and without formal authority, and build partnerships within the organization
- Obsession with metrics; ability to monitor campaign results, report, and optimize campaigns
- Expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks
Benefits
Comp & perks- Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday (an in-office perk)
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage