FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy, particularly within the automotive sector, with a strong focus on data analysis, market evaluation, and cross-functional collaboration. Proven ability to influence stakeholders and drive strategic initiatives that enhance customer engagement and revenue growth.
Highest-signal resume keywords
Go-To-Market StrategyMarket EvaluationData AnalysisCross-Functional CollaborationAutomotive Industry Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic MarketingMarket SizingPositioning DevelopmentCustomer InsightsRevenue Goal SettingChurn MonitoringMRR TrackingConversion Rate AnalysisROI FramingWin/Loss Analysis
Soft Skills
Excellent CommunicationInfluencing SkillsAnalytical ThinkingAdaptabilityConfidence in Presentations
Tools & Technologies
AI PlatformsCustomer Relationship Management (CRM) ToolsData Analytics SoftwareMarketing Automation Tools
Industry Keywords
Automotive AftermarketSmall Business MarketingEmerging SMB VerticalsCustomer PersonasCompetitive Intelligence
About the role
Key responsibilities & impact- Own go-to-market strategy across automotive and other emerging SMB verticals
- Set positioning, messaging, investment priorities, acquisition plans, and revenue goals
- Monitor customers, new MRR, churn, ARPU, conversion rate, and product adoption
- Report business performance and strategic insights to leadership
- Serve as subject matter expert on the automotive aftermarket
- Own automotive buyer personas, value propositions, positioning, and messaging
- Build customer stories, benchmarks, and ROI framing
- Track competitors and provide intelligence to product, sales, and leadership
- Validate market requirements through interviews, surveys, win/loss analysis, sales insight, and usage data
- Represent CallRail at trade shows, speaking engagements, webinars, panels, and podcasts
- Own positioning and messaging for emerging SMB verticals
- Size and pressure-test new market opportunities and recommend investment or abandonment
- Run lightweight tests of positioning, messaging, and proof
- Coordinate sales, product marketing, customer marketing, demand generation, and product development
- Consult on campaigns and content as messaging authority
- Partner with product development to influence the roadmap
- Train sales and support teams and develop enablement tools and collateral
Requirements
What you’ll need- BS/BA and 4–6 years of experience in a strategic marketing role focused on small business buyers, including direct experience marketing to automotive businesses
- Track record of owning a strategy end to end and being accountable for results
- Experience entering or evaluating a new market, sizing the opportunity, building the case, and standing up positioning
- Strong analytical instincts and comfort with data
- Excellent written and verbal communication
- Confidence and presence to represent a point of view to senior leaders and external audiences
- Ability to influence and align cross-functional partners without formal authority
- Comfort operating in a fast-moving environment, prioritizing, making tradeoffs, and shifting between strategic thinking and hands-on execution
- Expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks
Benefits
Comp & perks- Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday (an in-office perk)
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage