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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy development for home services, with a strong focus on customer insights, competitive analysis, and data-driven decision-making. Proven ability to influence cross-functional teams and represent customer needs in product development and marketing initiatives.
Highest-signal resume keywords
Go-To-Market StrategyHome Services Tech ExperienceData AnalysisCross-Functional CollaborationCustomer Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic MarketingMarket ResearchBuyer Persona DevelopmentValue Proposition CreationCampaign DevelopmentPerformance MonitoringRevenue Goal SettingCompetitive IntelligenceROI AnalysisTrend Identification
Soft Skills
Excellent CommunicationInfluencing SkillsAnalytical ThinkingAdaptabilityPresentation Skills
Tools & Technologies
AI PlatformsCRM SoftwareData Analytics ToolsMarketing Automation ToolsSurvey Tools
Industry Keywords
Home ServicesField Service SoftwareTradesCustomer ExperienceOperational Realities
About the role
Key responsibilities & impact- Own the go-to-market strategy for CallRail's home services business
- Prioritize subverticals and develop distinct strategies, positioning, and messaging
- Set plans to achieve acquisition and revenue goals
- Monitor customers, new MRR, churn, ARPU, conversion rate, and product adoption
- Identify trends and issues, determine their causes, and develop action plans
- Report business performance and insights to leadership
- Serve as subject matter expert on home services buyers, workflows, seasonal and operational realities, vendor landscape, and business economics
- Own buyer personas, value propositions, positioning, and messaging
- Track competitors and provide intelligence to product, sales, and leadership
- Validate market requirements through interviews, surveys, win/loss analysis, sales insight, and usage data
- Represent CallRail at trade shows, speaking engagements, webinars, panels, and podcasts
- Build subvertical-specific customer stories, benchmarks, and ROI framing
- Coordinate sales, product marketing, customer marketing, demand generation, and product development
- Consult on campaign and content development as messaging authority
- Pressure-test cross-functional work against customer pain points, competitive position, segment resonance, and measurable results
- Represent home services customers in product roadmap discussions
- Train sales and support teams and help create enablement tools and collateral
Requirements
What you’ll need- BS/BA and 4–6 years of experience in a strategic marketing role, with direct experience in home services tech, the trades, field service software
- Track record of owning a strategy end to end and being accountable for results
- Strong analytical instincts and comfort with data
- Excellent written and verbal communication
- Confidence and presence to represent viewpoints to senior leaders and external audiences
- Ability to influence and align cross-functional partners without formal authority
- Comfort operating in a fast-moving environment, prioritizing, making tradeoffs, and shifting between strategic thinking and hands-on execution
- Expected to continuously leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks
Benefits
Comp & perks- Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday (an in-office perk)
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage