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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth product strategy and roadmap development for direct-to-consumer businesses, with a strong focus on consumer subscription economics and habit formation mechanics. Proficient in leveraging data-driven insights to enhance user engagement and retention through effective A/B testing and feature development.
Highest-signal resume keywords
Growth Product StrategyConsumer Subscription EconomicsA/B Testing and Experiment DesignData Analysis and PrioritizationHabit Formation Mechanics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementQuantitative Data AnalysisQualitative Data AnalysisFeature DevelopmentStatistical JudgmentPrototypingRoadmap PrioritizationUser Engagement MetricsConversion OptimizationRetention Strategies
Soft Skills
Exceptional Documentation SkillsOrganizational SkillsCommunication Skills
Tools & Technologies
AI ToolsProduct Analytics ToolsExperimentation ToolsAmplitude
Industry Keywords
Consumer ProductMobile (iOS and Android)Subscription-Based Consumer TechHealth and Wellness
Tech Stack
Tools & technologiesAndroidiOS
About the role
Key responsibilities & impact- Own Calm's growth product strategy and roadmap for its direct-to-consumer business
- Translate revenue, subscriber, and DAU goals into prioritized bets across activation, conversion, and retention
- Design, ship, and analyze A/B tests, holdouts, and sequential experiments with engineering and data science
- Use quantitative and qualitative data to identify and remove friction in onboarding, habit-building, and account flows
- Build features that help users plan, track, and celebrate progress toward daily mindfulness habits
- Write PRDs covering the job to be done, opportunity, success metrics, and shipping and iteration plans
- Partner with engineering, product design, marketing, data, research, and leadership
- Drive measurable impact across top-of-funnel conversion, trial-to-paid transitions, activation, revenue per user, and long-term retention
Requirements
What you’ll need- 4+ years of relevant experience in growth, product management, or equivalent
- 4+ years in consumer product with a track record of owning a growth metric and setting strategy to move it
- Experience across consumer mobile (iOS and Android) and web
- Fluency in consumer subscription economics, including trial and paywall conversion, LTV, and churn
- Experience with rapid experiment design and analysis, including A/B tests, holdouts, and sequential testing
- Statistical judgment to distinguish real results from noise
- Ability to use quantitative and qualitative data to prioritize roadmaps and make feature decisions
- Knowledge of habit formation mechanics, including streaks, reminders, progress, and celebration
- Highly proficient in leveraging AI tools to drive team velocity and build workflows
- Comfort discussing technical complexity and tradeoffs with engineers
- Ability to prototype ideas independently
- Exceptional documentation and organization skills
- Nice to have: Experience in subscription-based consumer tech
- Nice to have: Familiarity with product analytics or experimentation tools such as Amplitude
- Nice to have: Experience with or passion for health and wellness
- Nice to have: Experience developing features that drive habit formation and lifestyle change
- Successful completion of a background check
- May require successful completion of a drug screening for roles accessing certain information
- For US-based positions, authorization to work in the U.S. is verified through E-Verify
Benefits
Comp & perks- Equity
- Comprehensive benefits
- 401k
- Flexible time off
- Reasonable accommodations for qualified individuals with disabilities
- Equal employment opportunities
- Diversity, equity and inclusion commitment
