Territory Field Marketing Manager

Campari Group

. Support activation of national programs and create and implement local programs bringing Campari brands to life against the Commercial Plan .

Posted 11/5/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $96,150 - $128,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field marketing program design and activation, with a strong focus on driving sales growth and optimizing market opportunities. Proficient in managing budgets, analyzing data, and executing effective communication strategies across diverse teams.

Highest-signal resume keywords

Field Sales ExperienceProgram Design And ActivationTrade Activation KnowledgeBudget Tracking And ReportingProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program DesignMarket AnalysisData AnalysisBudget ManagementKPI MonitoringSales TrackingPresentation DevelopmentTrade Program ExecutionRisk Mitigation PlanningROI Analysis

Soft Skills

Leadership SkillsCommunication SkillsAnalytical SkillsCreative SkillsSelf-Direction

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookMicrosoft TeamsProgram Reporting Tools

Industry Keywords

Commercial PlanUS 3 Tier SystemField MarketingDistributor MerchandisingMarket TrendsActivation BudgetsSales GoalsAccount GrowthIn-Market ActivationStakeholder Communication

About the role

Key responsibilities & impact

Support activation of national programs and create and implement local programs bringing Campari brands to life against the Commercial Plan
Partner with the Region Field Marketing Manager and State team to develop field marketing plans supporting sales goals and optimizing market opportunities
Lead and coordinate programs and events driving profitable growth across the assigned Texas territory
Collaborate with Marketing, Customer and Channel Marketing, Field Sales, Distributor Merchandising, and Agency teams
Contribute to integrated communication toward the One Commercial Plan
Build partnerships with Field Sales, Brand Marketing, and Customer and Channel Marketing
Lead planning and execution with distributor merchandising teams
Plan commercial calendars and execution details for in-market trade programs
Manage communications with Field Sales for resource alignment and accountability
Establish program review processes and provide performance feedback
Translate the Commercial Plan into field-ready programs and monitor execution against KPIs
Develop risk mitigation and opportunity acceleration plans
Conduct regular market visits and provide market trend recommendations
Coordinate with Agency Program Managers to gather KPIs
Report activation results accurately and timely while driving ROI and continuous improvement
Manage the Point-of-Sale process, including quantity forecasting, budgeting, sell-in, delivery, and merchandising
Coordinate key program planning and activation with State, Channel, District, and Local teams
Support distributor teams with information needed to execute portfolio plans and achieve depletion and account growth goals
Manage activation budgets in line with the commercial plan
Track activities, correlate them to sales, and monitor ROI
Communicate regularly by phone, email, and in-person meetings with stakeholders

Requirements

What you’ll need

5+ years of related field sales experience
2+ years of experience in detailed program design and activation within assigned markets
Bachelor’s degree in business or related field
Ability to travel up to 50% of the time within territory
Ability to read and analyze data from a variety of sources and mediums
Ability to develop and execute effective programming presentations
Ability to support the physical activation of programs and events as needed
Demonstrated capability driving execution of in-market activation plans
Excellent knowledge of trade activation needs
Strong understanding of the US 3 Tier system and experience influencing results in this environment
Strong planning and analytical skills grounded in financial and business acumen
Proficiency in Word, Excel, PowerPoint, Outlook, and Teams
Experience with budget tracking and program reporting tools
Strong written and verbal presentation skills
Excellent project management skills
Ability to manage multiple projects across varied resources
Strong leadership, conceptual, and creative skills
Ability to be self-directed and thrive in a dynamic, fast-paced environment

Benefits

Comp & perks

Generous employee benefits package
Eligible for a discretionary bonus
Equal employment opportunities
Fair pay certification and commitment to pay equity