Market Development Lead

Campbell's

. Drive market growth and development by partnering with Independent Distributor Partners and retail outlets .

Posted 9/24/2026full-timeLongview • Texas • United StatesSenior💰 $67,000 - $92,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales growth strategies, relationship building with Independent Distributor Partners, and effective communication with key retailer decision makers. Proficient in utilizing data analytics to identify market opportunities and support business development initiatives.

Highest-signal resume keywords

Sales Growth StrategiesRelationship BuildingData AnalyticsMicrosoft Excel ProficiencyProblem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceCPG ExperienceData AnalysisInventory ManagementLogistics Coordination

Soft Skills

Written CommunicationVerbal CommunicationInfluencing SkillsLeadership SkillsAnalytical Skills

Tools & Technologies

Microsoft PowerPoint

Industry Keywords

Independent Distributor PartnersRetail OutletsMarket GrowthPromotionsPlanogram Compliance

About the role

Key responsibilities & impact

Drive market growth and development by partnering with Independent Distributor Partners and retail outlets
Build relationships with IDPs, store leadership, and key retailer decision makers
Build collaborative IDP relationships to support customer service and identify sales growth opportunities
Recommend resources and technology, resolve retailer disputes, and reduce route disruption
Lead route consultations and optional business meetings with IDPs
Deliver weekly, period, and quarterly sales plans and grow market share
Identify market opportunities and share insights with IDPs
Plan and support distribution, merchandising, promotions, and key retailer events
Coordinate call coverage, inventory, and logistics; evaluate competition and shopper trends
Secure incremental placements and displays and respond to retailer concerns within 24 hours
Use data to identify retailer needs, performance trends, and growth opportunities
Support new item launches, planogram compliance, store resets, inventories, and service issue resolution
Identify potential IDPs for open routes and visit key accounts
Communicate professionally, manage priorities, solve problems, use technology and business insights, and participate in training and special projects
Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs

Requirements

What you’ll need

3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree
Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills
Proficiency in Microsoft Excel and PowerPoint
Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs
Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market
B.A. preferred

Benefits

Comp & perks

Medical, dental, short- and long-term disability, AD&D, and life insurance
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off and holiday pay
Free access to the fitness center if in WHQ
Access to on-site day care and company store
Campbell’s Cares program matching employee donations and/or volunteer activity up to $1,500 annually
Employee Resource Groups (ERGs)
Competitive health, dental, 401k, and wellness benefits beginning on the first day of employment