Director of Brand and Community

Camping World

. Drive measurable growth across Good Sam’s products and services through brand, creator, community, and earned media .

Posted 10/6/2026full-timeRemote • Virginia • United StatesLead💰 $154,900 - $237,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing, social media strategy, and community engagement, with a strong focus on creator and influencer program management. Proven ability to lead teams, manage crisis communications, and enhance brand visibility through effective storytelling and performance metrics.

Highest-signal resume keywords

Brand MarketingCreator And Influencer Program ManagementCrisis CommunicationsSEO And AI SearchTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyPerformance MarketingOrganic Social MediaEarned Media StrategyCommunity ManagementContractingUsage RightsFTC ComplianceProgram ManagementReview Platform Management

Soft Skills

Strong Writing And Editing SkillsCalm JudgmentCollaborativeFlexible

Tools & Technologies

Review PlatformsSocial Media ChannelsSEO ToolsAI Search Engines

Industry Keywords

Community EngagementCrisis CommunicationsTravel MarketingOutdoor StorytellingRV Experience

About the role

Key responsibilities & impact

Drive measurable growth across Good Sam’s products and services through brand, creator, community, and earned media
Translate brand strategy into coordinated channel plans
Partner with performance marketing and paid media teams on campaigns, peak travel seasons, and product launches
Provide creator content, member stories, awards, and rankings for paid campaigns
Extend campaigns, events, and cultural moments across creator, social, community, and earned channels
Own the creator and influencer program, including partner vetting, brand safety, contracting, compensation, usage rights, and FTC compliance
Develop transparent creator content, especially on YouTube, and measure performance
Lead organic social and owned community strategy
Create useful content with SEO partners to improve visibility in search and AI
Shape Good Sam rallies and member events to build belonging and generate content
Develop member advocacy programs that encourage reviews and referrals
Establish scalable community management, moderation, and engagement guidelines
Lead earned media strategy, PR partners, storytelling, pitching, and spokesperson preparation
Grow Good Sam’s presence in rankings and “best of” lists
Help develop original RV travel research
Distribute awards, rankings, and research across web, advertising, and social channels
Lead crisis communications readiness with Legal
Manage Good Sam’s presence on review platforms including Trustpilot, BBB, Google, and app stores
Establish review response standards, SLAs, and escalation paths
Monitor ratings, review volume, and response performance
Identify and prioritize relevant RV forums and online communities
Lead transparent, helpful engagement on Reddit, RV forums, and Facebook Groups
Monitor communities and turn customer feedback into improvements
Track brand health, sentiment, reviews, share of voice, engagement, creator performance, earned media, and AI/search visibility
Report progress to marketing leadership
Lead and develop social, community, and creator team members and manage agency/vendor partners
Coordinate multiple brand and reputation programs with marketing, creative, customer experience, and Legal teams
Contribute to other Good Sam marketing initiatives as defined by the VP of Brand

Requirements

What you’ll need

10+ years in brand marketing, social media, communications, or reputation management
At least 3 years leading teams
Proven experience running creator and influencer programs and organic social at scale
Experience with contracting, usage rights, and FTC disclosure
Experience leading earned media and PR, including agency management, media relationships, and crisis communications
Hands-on experience with review platforms and online community engagement, including Reddit and enthusiast forums
Working knowledge of SEO and AI search and answer engines
Experience improving brand visibility in AI-generated answers is a strong plus
Experience connecting brand work to performance marketing and fluency in brand and performance metrics
Strong program management skills
Ability to lead several connected initiatives at once
Calm, sound judgment in public, including handling negative feedback and fast-moving issues
Strong writing and editing skills with creative sensibility
Track record of working closely with creative teams
Passion for travel, outdoors, and community storytelling aligned with the spirit of the open road
Collaborative, flexible, and comfortable working in a fast-moving, lean team
RV experience is a plus

Benefits

Comp & perks

Paid Time Off
401(k)
Employee Assistance Program
Good Sam Roadside Assistance
Discounts
Paid parental leave (if eligibility is met)
Tuition Reimbursement (if eligibility is met)
On the job training opportunities
Comprehensive medical, dental, and vision benefits for full-time associates
Dental and vision coverage access for part-time associates