Channel Manager – Players' Association Programs

Campus Ink

. Build and run the annual and seasonal marketing strategy for the NBPA, MLBPA and WNBPA programs.

Posted 10/28/2026full-timeChicago • Illinois • United StatesJuniorMid-Level💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sports marketing, with a focus on building and executing marketing strategies that drive revenue and engagement. Proficient in data analysis to inform product launches and campaign effectiveness while maintaining strong relationships with athletes and partners.

Highest-signal resume keywords

Sports Marketing ExperienceData Analysis SkillsProject ManagementStrong Writing and StorytellingRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyRevenue Goals ManagementSales TrackingCampaign PlanningProduct Catalog Creation

Soft Skills

Self-StarterAdaptabilityCreative BriefingAttention to Detail

Tools & Technologies

Email MarketingSocial Media CampaignsSite Merchandising

Industry Keywords

NBAMLBWNBALicensed MerchandisePlayers' Association

About the role

Key responsibilities & impact

Build and run the annual and seasonal marketing strategy for the NBPA, MLBPA and WNBPA programs.
Own revenue goals for the vertical across D2C and wholesale, and report on progress to leadership.
Track sales, traffic, conversion and campaign data weekly; use it to decide which players, products and channels get more investment.
Spot "hot moments"—milestones, playoff runs, viral plays—and move fast to get product to market first.
Lead projects from ideation through launch with art, design and licensing teams.
Build a calendar of drops tied to each league's season, draft and marquee events.
Keep every product within PA and university licensing approvals, from concept to final art.
Ensure wholesale has fresh product timed to buyer calendars.
Create and maintain product catalogs, line sheets and sell-in materials for retail partners.
Feed sell-through and retailer insights into the next round of product.
Plan and run campaigns across email, social, paid and site merchandising.
Tell players' stories connecting their college roots to their pro careers.
Brief creative, approve assets and maintain a high standard for design.
Serve as the day-to-day contact for NBPA, MLBPA and WNBPA partners.
Build relationships with athletes, agents and influencers to drive launches and content.
Coordinate approvals, promotional commitments and co-marketing with each players' association.
Deliver 90-day go-to-market plans, new product drops, wholesale catalogs and regular performance reporting.

Requirements

What you’ll need

2–3+ years in sports marketing at a brand, league, team, players' association, agency or licensed merchandise company.
Comfort with data: you can pull apart sales and campaign numbers and make a confident call from them.
Experience taking projects from idea to launch across creative, product and external partners.
Strong writing and storytelling, with a sharp eye for design and what makes fans stop scrolling.
A self-starter who thrives with ambiguity and wants to build something new.
A genuine love of sports and fluency in the NBA, MLB and WNBA.

Benefits

Comp & perks

401(k) matching
Paid time off
Paid training
Health insurance
Dental insurance
Vision insurance
Life insurance