Vice-President, Communications

Canadian Medical Association

. Establish the strategic direction, priorities, and long-term vision for the CMA’s communications function .

Posted 10/7/2026full-timeOttawa • CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in strategic communications leadership, including the development of integrated marketing strategies, executive communications, and reputation management. Proven ability to lead high-performing teams and cultivate relationships with key stakeholders in the healthcare sector.

Highest-signal resume keywords

Strategic Communications LeadershipIntegrated Marketing StrategiesExecutive CommunicationsReputation ManagementMedia Relations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Crisis CommunicationsIssues ManagementContent StrategyAudience EngagementDigital Communications

Soft Skills

Team DevelopmentCollaborationCreative DevelopmentStorytellingRelationship Building

Industry Keywords

Public AffairsHealthcare CommunicationsBrand StewardshipPublic PolicyReputational Risk

About the role

Key responsibilities & impact

Establish the strategic direction, priorities, and long-term vision for the CMA’s communications function
Develop and steward integrated communications and marketing strategies supporting enterprise priorities, advocacy, public policy, membership, reputation, and public trust
Lead the evolution and stewardship of the CMA enterprise brand, organizational narrative, and value proposition
Provide strategic leadership for creative, audience-focused campaigns across communications, marketing, storytelling, content, digital, social, media, and events
Advise on communications strategy, executive communications, public positioning, reputation, and emerging issues
Establish frameworks for issues management, crisis communications, and reputational risk
Guide executive messaging, thought leadership, speeches, presentations, and coordinated responses to complex or high-profile matters
Provide strategic oversight of media relations, digital and internal communications, social media, content strategy, and audience engagement
Cultivate relationships with physician leaders, healthcare organizations, partners, creative agencies, media organizations, and other influential audiences
Lead and develop a high-performing, inclusive, and collaborative communications team
Establish priorities, performance expectations, and resource plans
Oversee major communications and marketing investments, external agencies, creative partners, and service providers
Foster excellence in storytelling, creative development, integrated planning, audience engagement, and continuous improvement

Requirements

What you’ll need

At least a decade or more of senior leadership experience in communications, corporate or public affairs, media relations, reputation management, and/or public relations
Experience developing and stewarding integrated communications and marketing strategies
Experience with executive communications, public positioning, reputation management, crisis communications, issues management, and reputational risk
Experience leading media relations, digital and internal communications, social media, content strategy, and audience engagement
Experience overseeing communications and marketing investments, external agencies, creative partners, and service providers
Experience leading and developing high-performing, inclusive, and collaborative teams

Benefits

Comp & perks

Full-time permanent employment
Hybrid work arrangement
Accommodation for employees with disabilities, accessibility needs, and other protected human rights characteristics, to the point of undue hardship
Inclusive workplace emphasizing reconciliation, equity, diversity, and inclusion
Opportunity to work with diverse backgrounds and lived experiences