Customer Value Manager

CANAL+ Polska

. Analyze and deepen knowledge of the subscriber base across acquisition, engagement, usage, retention, churn, and reactivation .

Posted 10/9/2026full-timePort Louis • MauritiusMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong expertise in subscription marketing and customer value management, with a focus on retention strategies, churn management, and data-driven decision-making. Proficient in utilizing CRM tools and analyzing customer performance indicators to enhance subscriber engagement and optimize marketing initiatives.

Highest-signal resume keywords

Subscription Marketing ExperienceCRM/Data Marketing ExpertiseCustomer Performance Indicators ManagementRetention Strategy DevelopmentData Analysis and Synthesis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Subscriber SegmentationChurn ManagementCustomer Lifetime Value (CLV)Campaign Performance AnalysisRelationship MarketingData VisualizationSQLPower BITableau

Soft Skills

Analytical ThinkingInterpersonal SkillsProactive InitiativeOrganizational SkillsAdaptability

Tools & Technologies

CRM ToolsCampaign Management ToolsData Analysis Solutions

Industry Keywords

TelecommunicationsMediaSubscription-Based BusinessCustomer Value Management

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Analyze and deepen knowledge of the subscriber base across acquisition, engagement, usage, retention, churn, and reactivation
Segment the subscriber portfolio based on value, behavior, and growth potential
Monitor and manage customer performance KPIs including ARPU, churn, retention rate, usage, and customer satisfaction
Measure initiative impact and ensure sustainable subscriber-base value creation
Define, implement, and manage CRM and relationship marketing action plans across customer lifecycle stages
Design targeted and personalized upsell, cross-sell, and retention initiatives
Manage direct marketing linked to offer evolutions to protect existing subscriber value
Contribute to acquisition and upsell plans aligned with business objectives
Analyze campaign and action performance and deliver ROI-oriented business recommendations
Build models related to offer evolution, including impact on customer value, churn, and ARPU
Propose improvements to commercial and marketing initiatives
Coordinate actions with sales, marketing, distribution, and customer service teams
Contribute to the commercial strategy for the Mauritius market
Align operational priorities with overall business objectives through cross-functional work
Conduct ongoing competitive and market analysis of offers, promotional mechanics, and usage trends
Identify opportunities and threats to adapt customer value strategies

Requirements

What you’ll need

Proven experience (minimum 3–5 years) in subscription marketing, CRM/data marketing, or customer value management
Experience in telecommunications, media, or subscription-based businesses
Strong expertise in retention drivers, churn management, and subscriber segmentation
Strong command of customer performance indicators (CLV, churn, retention) and ability to interpret and optimize them
Excellent analytical and data synthesis skills
Proficiency with CRM tools, campaign management tools, and data visualization/analysis solutions (e.g. SQL, Power BI, Tableau, etc.)
Solid expertise in relationship marketing and subscriber portfolio management
Fluent English required
Strong business and customer-oriented mindset
Analytical thinking with the ability to transform data into strategic decisions
Curious, rigorous, and well-organized
Strong interpersonal skills and ability to work cross-functionally
Autonomous, proactive, and comfortable taking initiative
Ability to adapt in a dynamic, multi-site environment
Position based exclusively in Mauritius
Travel required across the different retail locations on the territory

Benefits

Comp & perks

Ambitious, inclusive creation that respects planetary boundaries
Support for gender equality and action against discrimination and harassment
Equal opportunities and inclusion for all
Efforts to reduce environmental impact and eco-design products