Regional Sales Manager – Atlantic

Canopy Growth Corporation

. Oversee creation of a high-performance team through recruiting, coaching, resourcing, and performance management .

Posted 11/4/2026full-timeHalifax • CanadaMid-LevelSenior💰 CA$100,000 - CA$115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership and team management capabilities, with a focus on developing effective sales strategies and achieving performance objectives. Proven ability to build stakeholder relationships and drive brand awareness within regulatory frameworks.

Highest-signal resume keywords

Sales Management ExperienceTeam ManagementBrand Awareness DevelopmentKPI AchievementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentBudget ManagementPerformance ManagementMarket AnalysisEvent Sponsorship AssessmentProduct Listing StrategiesSales ForecastingStakeholder Relationship ManagementRoute ManagementRegulatory Compliance

Soft Skills

LeadershipCollaborationCoachingEntrepreneurial MindsetCreative Problem Solving

Certifications & Qualifications

Clean Drivers Abstract

Industry Keywords

Beverage AlcoholCommunity EngagementSales GrowthConsumer AwarenessCross-Functional Collaboration

About the role

Key responsibilities & impact

Oversee creation of a high-performance team through recruiting, coaching, resourcing, and performance management
Lead provincial sales team objectives in alignment with Canopy’s business objectives
Develop sales strategies, forecasts, resource plans, and budgets
Create brand and consumer awareness through community engagement
Build stakeholder relationships to drive sales growth, identify trends, and provide customer education
Oversee business development within assigned provinces
Develop and implement effective sales strategies aligned with integrated business planning
Assess sponsorship and event opportunities within regulatory constraints
Achieve revenue, market share, profit, and other sales performance objectives
Manage and delegate KPIs to Territory Managers and provide necessary tools
Ensure volume, share, distribution, placement, pricing, product quality, route-plan compliance, and brand merchandising standards
Establish and deliver sales budgets across salaries and benefits, travel and expenses, and trade spend
Coordinate with Creative and Marketing to execute programs, strategies, and events
Create geographic locations for managers to support route management
Implement a healthy sales culture aligned with Canopy’s ideologies and goals
Serve as primary relationship owner for NLC, NSLC, PEI Cannabis, and Cannabis NB
Lead annual business planning, category reviews, and strategic account planning with provincial boards
Develop and execute listing strategies for new products and portfolio expansion
Monitor product performance and identify distribution and sales-growth opportunities
Manage board submissions, pricing initiatives, promotional programs, and assortment changes
Collaborate with internal stakeholders to execute board commitments and launches
Maintain understanding of provincial policies, regulations, and category trends
Perform other duties as assigned

Requirements

What you’ll need

Previous Sales Management experience, with success leading and growing a successful sales team, including hiring, training and mentoring
Previous success in growing brand awareness within a Province, using outside of the box thinking
Ability to turn customer curiosity into sales opportunities
Entrepreneurial mind-set
Strong leadership ability to manage a highly skilled team and collaborate with diverse cross-functional internal and external stakeholders
Proven track record in team management with positive results setting and achieving KPIs
Clean drivers abstract required
Technologically savvy and comfortable working in a data-driven environment
Experience in Beverage Alcohol or relatable industries an asset
5+ years experience in Sales, Team Management, Brand Management and event sponsorship
Successfully complete background and reference checks

Benefits

Comp & perks

Extended health and dental coverage
Paid vacation
Participation in employer-supported retirement savings program
Car allowance