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Territory Manager
Canopy Growth Corporation. Oversee all accounts within the assigned territory and establish the company as the preferred partner for key customers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Sales and Account Management with a focus on driving market share and consumer loyalty through strategic marketing initiatives. Proven ability to build long-term relationships and execute territory plans while navigating data-driven environments.
Highest-signal resume keywords
Sales Quota AchievementAccount ManagementBrand RecognitionConsumer Insights TranslationCRM Systems Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ManagementCategory ManagementTrade MarketingMarket Share GrowthPromotional Strategy ExecutionData AnalysisIn-Store Execution KPIsBudget AllocationRoute-Plan ComplianceProduct Placement
Soft Skills
Relationship BuildingIndependent WorkCommunity EngagementTraining FacilitationCommunication
Tools & Technologies
CRM SystemsData-Driven Environments
Certifications & Qualifications
Clean Driver's Abstract
Industry Keywords
Beverage AlcoholConsumer Packaged GoodsRetail StakeholdersPromotional OpportunitiesMarket Visibility
About the role
Key responsibilities & impact- Oversee all accounts within the assigned territory and establish the company as the preferred partner for key customers
- Build brand recognition and drive community engagement across the assigned market
- Identify and execute new distribution opportunities to maximize profitable market share, volume, visibility, and service
- Drive marketing initiatives to build consumer loyalty and accelerate sales growth
- Lead industry and brand education sessions for key partners and retail stakeholders
- Maintain accurate, up-to-date account records and administrative data
- Achieve growth and operational targets across volume, market share, merchandising, product placement, distribution, product quality, route-plan compliance, and call frequency
- Build and maintain long-term account relationships aligned with the annual operating plan
- Develop relationships with store managers and frontline staff across assigned retail locations
- Identify promotional opportunities within relevant regulatory frameworks
- Execute the annual territory plan with the Provincial Sales Manager
- Allocate and track promotional and consumer budgets to maximize ROI within financial and merchandising guidelines
- Generate new sales leads, event partnerships, and local sponsorship opportunities
- Facilitate community engagement, retailer-led training, and compliant product sampling
- Autonomously manage daily operations, including weekly and monthly call planning
- Report to the Regional Sales Manager
Requirements
What you’ll need- 5+ years of experience in Sales, Account Management, Category Management, or Trade Marketing
- Proven success in meeting or exceeding sales quotas and in-store execution KPIs
- Experience in beverage alcohol or adjacent CPG sectors is considered an asset
- Previous Brand Manager experience is a plus
- Demonstrated ability to work independently in a remote field sales capacity
- Ability to translate consumer insights into actionable sales strategies
- Tech-savvy with comfortable navigating data-driven environments and CRM systems
- Experience conducting local media interviews or serving as a brand spokesperson is an asset
- Clean driver's abstract
- Willingness to travel within the territory
- Successfully complete background and reference checks
Benefits
Comp & perks- Extended health and dental coverage
- Paid vacation
- Participation in the employer-supported retirement savings program
- Car allowance