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C
Senior Director, Communications
Canopy Planet Solutions. Lead the design and execution of Canopy’s communications strategy to achieve campaign impact and organizational priorities .
About the role
Key responsibilities & impact- Lead the design and execution of Canopy’s communications strategy to achieve campaign impact and organizational priorities
- Develop and deliver creative campaign communications plans aligned with strategic objectives
- Position Canopy as a distinct, recognizable voice in transforming paper packaging and fashion industry supply chains from wood fibre to Next Generation Solutions to protect forests worldwide
- Ensure consistent, influential narratives and messaging across key channels and audiences
- Collaborate with Culture and Engagement on Canopy’s story arc and engagement journey
- Create and disseminate content that activates target audiences and amplifies engagement efforts
- Lead the Communications Team and manage Communications Strategists and Team Operations
- Oversee media relations, digital, content functions, external communications consultants, and agencies
- Advise senior leadership and the Impact Leadership Team on strategic communications
- Integrate communications with campaign planning and delivery through collaboration with Impact and Culture and Engagement teams
- Manage communications planning, projects, and budgets
- Assess impact, apply learning, and use metrics to guide strategic and tactical communications decisions
Requirements
What you’ll need- Significant senior-level experience leading strategic communications, ideally within a mission-driven, nonprofit, or campaign-based organization
- Proven track record building and elevating an organizational brand to drive change with strong storytelling and narrative craft across different formats and channels
- Clear track record of developing creative communications campaigns and sticky individual products that help pop the organization in a crowded media/communications landscape
- Experience managing and developing a communications team, with strong coaching and people-leadership skills
- Strong project management skills, with the ability to oversee and scope, sequence, and deliver high-profile initiatives on time and budget
- Experience managing external agencies and consultants, including briefing, quality oversight, and performance evaluation
- Excellent written and verbal communication skills in English, with the proven ability to translate complex or technical concepts into clear, compelling narratives for varied audiences
- Demonstrated ability to build trust and influence across teams and senior leadership
- Experience communicating to a global or international audience/network, with sensitivity to regional nuance
- Ability to undertake approximately 5-6 international trips per year, with experience delivering communications at international events
- A great sense of humour
- Embrace a “Yes, AND...” mindset to foster innovation and collaboration
- Experience in environmental, sustainability, or systems-change communications
- Experience working in at least two of the following markets: North America, Europe, China, India
- Familiarity with Google, Canva, and Asana
- Submit a CV, cover letter, and separate response to the application prompt; incomplete applications will not be considered