Creative Director

Cantina

. Own creative direction across original content, performance advertising, brand campaigns, and product storytelling .

Posted 11/2/2026full-timeLos Angeles • California • United StatesLead💰 $250,000 - $350,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in video creative direction, storytelling, and team leadership, with a strong focus on performance advertising and measurable results. Proficient in video editing, motion design, and AI production techniques to create compelling brand narratives.

Highest-signal resume keywords

Video Creative DirectionPerformance AdvertisingTeam LeadershipVideo EditingMotion Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingMotion DesignCreative MetricsStorytellingScript WritingStoryboard CreationConcept DevelopmentPerformance Creative TestingAI Video ProductionCharacter Generation

Soft Skills

Creative LeadershipActionable FeedbackStorytelling InstinctsWillingness to ExperimentCollaboration

Tools & Technologies

Video Editing ToolsMotion Graphics SoftwareAI Filmmaking ToolsSocial Media PlatformsCreative Testing Platforms

Industry Keywords

Brand CampaignsProduct StorytellingPerformance CreativeConsumer InsightsCreative Direction

About the role

Key responsibilities & impact

Own creative direction across original content, performance advertising, brand campaigns, and product storytelling
Define Cantina’s brand voice and make it recognizable across channels
Turn product capabilities and consumer insights into compelling concepts, hooks, stories, and calls to action
Recruit and lead a team of 10 to 25 creatives
Develop and produce video creative for paid social, organic social, product launches, and brand campaigns
Write briefs, scripts, and treatments; build storyboards; and direct editors, designers, creators, and AI filmmakers
Edit video, create motion graphics, generate characters and scenes, experiment with voice and sound, and take concepts through to finished assets
Build performance creative testing plans with the growth team
Test concepts, hooks, offers, and calls to action and use results to guide future work
Develop platform-native creative with appropriate pacing, framing, captions, and aspect ratios
Maintain a pipeline of fresh ideas and turn winning concepts into repeatable formats

Requirements

What you’ll need

Strong portfolio of video creative, including performance advertising with measurable results
Great storytelling instincts, including establishing characters, creating tension, and delivering a payoff quickly
Hands-on proficiency with video editing and motion design tools
Experience directing small creative teams and giving clear, actionable feedback
Understanding of creative metrics including hook rate, hold rate, CTR, CVR, and CPA
Practical experience with AI image, video, and audio production, including iterative production to achieve usable results
Speed, taste, and willingness to try unconventional ideas
Experience leading teams of 10 to 25 creatives, including creative directors, video editors, motion designers, visual designers, copywriters, screenwriters, producers, and AI filmmakers

Benefits

Comp & perks

Generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership