Head of Content

Cantina

. Define the multichannel social content strategy, focusing on viral content on X and platform-specific formats .

Posted 11/2/2026full-timeLos Angeles • California • United StatesLead💰 $225,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing high-output social content teams, with a focus on viral content creation and platform-specific strategies. Proficient in video editing, motion graphics, and AI-native production workflows while maintaining operational discipline across diverse niches.

Highest-signal resume keywords

Viral Content StrategyTeam ManagementVideo EditingSocial CopywritingAI-Native Production Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyVideo EditingMotion GraphicsScript WritingContent ProductionSocial Media ManagementAudience DevelopmentPerformance TrackingCreator Feedback IntegrationOperational Discipline

Soft Skills

StorytellingCreativityCollaborationTaste EvaluationAdaptability

Industry Keywords

Social MediaContent CreationViral MarketingPlatform-Specific FormatsCreator OperationsProduction CalendarsReview CyclesCommunity EngagementNiche MarketsContent Concepts

About the role

Key responsibilities & impact

Define the multichannel social content strategy, focusing on viral content on X and platform-specific formats
Turn new features and product use cases into launches, tutorials, showcases, recurring series, and shareable entertainment
Build a content program across 75+ niches by finding creators, understanding audiences, developing formats, and tailoring work to communities
Recruit and manage a team of 100 content producers and video editors
Pitch ideas, write scripts and briefs, make example videos, and participate in edits
Build workflows for AI generation, editing, motion graphics, review, publishing, and rapid iteration
Partner with product to showcase capabilities and bring creator feedback into product development
Track reach, retention, shares, product visits, signups, and activation

Requirements

What you’ll need

Experience building and running high-output social content teams and managing multiple accounts with 100,000+ followers
Ability to recruit and manage a large (20+ person) creator operation
Track record of viral content, especially on X, and understanding of the platform’s culture and how video, copy, and conversation work together
Excellent taste and ability to identify and improve content concepts
Strong writing and storytelling skills across briefs, scripts, social copy, and educational content
Hands-on experience with video editing, motion graphics, and AI-native production workflows
Ability to work across very different niches without making everything sound or look the same
Operational discipline around production calendars, review cycles, creator feedback, and publishing cadence

Benefits

Comp & perks

Generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership