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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing creative teams and developing compelling marketing messaging across various channels. Proficient in persuasive writing, content strategy, and leveraging data-driven insights to enhance content effectiveness.
Highest-signal resume keywords
Content Marketing Team ManagementPersuasive Writing SkillsData-Driven Content StrategyEditorial GTM StrategiesContent Amplification Campaigns
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent StrategyContent Calendar ManagementBrand Voice DevelopmentEditorial FeedbackAlgorithmic Content StrategiesCommunity EngagementNarrative DevelopmentSocial Media ManagementContent Metrics Analysis
Soft Skills
Curatorial TasteExperimental MindsetLearning AgilityAttention to DetailRapid Messaging Instincts
Industry Keywords
New MediaContent MarketingCreative LeadershipThought LeadershipConsumer GrowthCreator GrowthContent AmplificationEditorial ManagementDigital MarketingSocial Media Strategy
About the role
Key responsibilities & impact- Oversee all outbound copywriting across long-form, social, paid, and executive thought leadership
- Hire, train, and manage Cantina’s editorial team across consumer growth, creator growth, and Labs recruiting
- Collaborate with executives and comms leadership to build and maintain key marketing messaging
- Develop brand voices for Cantina’s core social accounts, Labs account, and executives
- Populate and execute the content calendar across all channels
- Help Cantina develop its own thriving, platform-native new media property
- Learn and apply the latest editorial GTM strategies to beat the algorithms and win attention
- Coordinate content amplification campaigns in collaboration with the community team
- Seize on narrative opportunities arising from news, trends, and X debate
Requirements
What you’ll need- Experience managing a multi-person creative or content marketing team
- Exceptional persuasive writing skills for capturing attention
- A fast-shipping, non-perfectionist, experimental mindset
- High taste as a curator, with the ability to quickly sort good content from bad and give clear, direct feedback
- A voracious appetite for learning the latest channels, algorithmic hacks, and content strategies
- A data-driven approach, using metrics to iterate on content strategy
- Chronically online instincts for spotting opportunities for rapid messaging
- Bonus: Hands-on experience running and everinternal amplification communities
- Bonus: Previously a managing editor of a modern media outlet
- Bonus: Former mid-to-late stage consumer content marketing team leader
- Bonus: A track record founding and growing a solo new media property
Benefits
Comp & perks- Competitive salary and generous company equity
- Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
- 42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account – $500/month to use however you’d like
- Complimentary lunch and snacks for in-office employees
- One Medical membership
