Product Director – Video Products

Cantina

. Own all video products at Cantina, from ideation to launch, ensuring a seamless creator experience .

Posted 10/27/2026full-timeLos Angeles • California • United StatesLead💰 $200,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on video creation and editing tools, ensuring high-quality user experiences and effective collaboration across teams. Possesses a strong understanding of consumer video products and workflows, along with a hands-on approach to navigating product strategy and execution.

Highest-signal resume keywords

7+ Years Of Product Management Experience3+ Years In Video Creation ToolsStrong Understanding Of Consumer Video ProductsExperience With Real-Time Video RenderingExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingVideo CreationVideo Platform ProductsAI-Driven Video EffectsMobile Video UXVideo WorkflowsProduct StrategyIterative Product ImprovementsUser Feedback GatheringRoadmap Decisions

Soft Skills

CollaborationCommunicationResourcefulnessHands-On ApproachAdaptability

Tools & Technologies

CapCutInstagram ReelsIMovieTikTok

Industry Keywords

Video ProductsCreator ExperienceStartup ExperienceGenerative MediaStorytelling

About the role

Key responsibilities & impact

Own all video products at Cantina, from ideation to launch, ensuring a seamless creator experience
Partner with engineering, client teams, design, and data to ship high-quality video features
Work with the executive team on strategy, prioritization, and roadmap decisions
Talk directly with creators and users to gather feedback and insights for iterative product improvements
Define and iterate on video creation and editing workflows, including trimming, effects, filters, publishing, and sharing
Balance short-term execution with long-term product strategy to scale Cantina’s video platform
Ensure video products are intuitive, performant, and meet the expectations of a diverse creator base

Requirements

What you’ll need

7+ years of experience in product management
3+ years in video creation tools, video editing, or video platform products
Strong understanding of consumer video products and workflows, such as CapCut, Instagram Reels, iMovie, or TikTok
Interest and familiarity with AI or generative media, with ability to understand model capabilities as applied to video creation
Experience with real-time video rendering, AI-driven video effects, or mobile video UX
Strong collaboration across engineering, design, data, and leadership teams
Excellent communication skills for technical and non-technical stakeholders
Startup or early-stage experience shipping major product verticals
Deep personal interest in video creation and storytelling
Founder mentality: resourceful, hands-on, and comfortable navigating ambiguity
Student-of-the-craft mindset: eager to learn existing systems, enhance workflows, and avoid unnecessary rewrites

Benefits

Comp & perks

Generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership