Product Manager, Growth – Lifecycle

Cantina

. Own the lifecycle strategy and roadmap for Cantina’s owned channels across onboarding, activation, continuation, retention, resurrection, and monetization .

Posted 10/27/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $175,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle strategy and management, focusing on user engagement and retention through data-driven decision-making and optimization of messaging journeys. Proficient in utilizing analytics tools and lifecycle platforms to enhance user experiences and drive conversion metrics.

Highest-signal resume keywords

Lifecycle ManagementSQL ProficiencyA/B TestingLifecycle/CRM PlatformsProduct Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product ManagementGrowth StrategyQuantitative AnalysisUser ResearchDeep LinkingEvent ModelsAPIsEmail InfrastructurePush NotificationsRetention Metrics

Soft Skills

Written CommunicationCross-Functional Influence

Tools & Technologies

MixpanelAmplitudeHexLookerBrazeIterableCustomer.io

Industry Keywords

Consumer Mobile ProductsAI ProductsEngagement ProgramsIncrementalityLocalization

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the lifecycle strategy and roadmap for Cantina’s owned channels across onboarding, activation, continuation, retention, resurrection, and monetization
Lead the design, launch, iteration, and optimization of email, push, and in-product messaging journeys
Own deep-linked landing and post-click product experiences
Optimize message inventory, relevance, personalization, prioritization, and per-user frequency
Analyze product analytics, cohorts, funnels, session reviews, support themes, and user research to identify user drop-off points
Design and run A/B tests, holdouts, and incrementality analyses
Partner with Data on instrumentation, eligibility and audience definitions, dashboards, and experiment readouts
Partner with Engineering on triggers, personalization payloads, deep links, and in-product surfaces
Define lifecycle operating processes, templates, approvals, QA, and quality standards
Set and communicate multi-quarter strategy to senior stakeholders and defend data-driven tradeoffs

Requirements

What you’ll need

6+ years in product management, growth, lifecycle/CRM, or retention
Experience ideally in a consumer mobile or AI product operating at scale
Demonstrated ownership of lifecycle or engagement programs that moved activation, D30 retention, resurrection, or conversion metrics
Strong quantitative fluency, including writing SQL and using BI/analytics tools such as Mixpanel, Amplitude, Hex, or Looker
Hands-on experience with lifecycle/CRM platforms such as Braze, Iterable, or Customer.io
Knowledge of holdouts, incrementality, sample sizing, and value metrics
Technical and product fluency across event and identity models, APIs, deep linking, and push/email infrastructure
Excellent written communication and cross-functional influence
Ability to write copy, critique journeys, and distinguish helpful notifications from annoying ones
Preferred: experience with AI/consumer-social products, localization or multi-market lifecycle, and lifecycle tooling or self-service platforms

Benefits

Comp & perks

Generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month
Complimentary lunch and snacks for in-office employees
One Medical membership